Pet owners and pet food companies may not realize what is missing when it comes to removing synthetic preservatives in pet food.

  Rosemary extract is a common ingredient found on dry petfood labels, typically at or near the bottom of the ingredient listing. While rosemary extract is generally viewed with favor by pet owners, it doesn’t provide nutritional fortification, it doesn’t provide medicinal support for any specific ailment, nor does it enhance the taste appeal of the food (for pets).

In petfood, citric acid is a common additive used mostly in the fat preservative (antioxidant) system. Food and nutrition experts consider this ingredient a natural functional compound, which, at its worst, is benign to pet health and wellness. However, increasingly pervasive internet claims have led some pet owners to doubt its safety and utility.