Discover the latest on hot topics in the global pet food market from Petfood Industry Editor Lindsay Beaton’s column “Editor’s Bites,” which features opinions, analysis and commentary you won’t find anywhere else. Topics include marketing and sales trends, packaging, and dog and cat food nutrition.
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Going outside the dog and cat ownership silo can lead to additional insights on pet owner trends, and the broader pet food segment would be wise to pay attention to what's happening in the small animal space.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.