Pet Food Marketing and Branding

Gut health tops pet owner discussions on social media

Identifying related themes among pet owners’ attitudes and pet food brands’ products may help pet food marketers and formulators develop new products and promote the ones they have.

September 14, 2021

Tim Wall

When pet owners talk about pet products on social media certain terms and themes emerge. Likewise, when pet food companies describe their products on e-commerce sites, marketers use specific terms and follow definable trends.

Have your say: What are your top pet food research needs?

September 10, 2021

Debbie Phillips-Donaldson

A new survey seeks to determine the pet food industry’s most pressing research needs in the areas of raw materials, production, marketing and distribution.

Premium trends in new small-mammal, bird pet foods 2021

The same forces shape many aspects of the pet food industry. Bird, small mammal and even backyard poultry are no exception.

September 9, 2021

Tim Wall

Among foods and treats for small mammals and birds, including backyard hen feed, humanization and premiumization trends manifested themselves in various ways.

Active, luxury, comfort human trends in new pet foods

Active-lifestyles, healthy indulgences, affordable luxury and comfort food trends seems to have been influential on new pet food product development in the past year.

August 31, 2021

Tim Wall

Beyond using the same ingredients, these new dog and cat products looked like items pet owners have in their own pantries or pockets.

Social media: emerging pet food channel in Latin America

Independent pet food sellers are using Facebook Marketplace to promote and distribute to every country in the region.

August 18, 2021

Iván Franco

Independent pet food sellers are increasingly using Facebook Marketplace to promote and distribute pet food in every country in Latin America.

8 health, premium trends in new pet foods: SuperZoo 2021

These eight pet foods or treats represent trends that have guided pet food product development for years and continue to find new expression in SuperZoo 2021’s New Product Showcase.

August 18, 2021

Tim Wall

From the wildfire smoke screening the mountains near Las Vegas to the mask-clad attendees, much has changed since the last in-person SuperZoo. Yet many pet food and treat trends in 2021’s New Product Showcase continue from previous years.

Target launches private label dog, cat food and treats

Target already offers a private label line of pet apparel and accessories, Boots & Barkley.

August 13, 2021

Tim Wall

On August 15, Target will launch a private label dog and cat food brand, Kindfull. The brand includes wet and dry food, treats and toppers.

Rescue dog kibble uses prebiotics, palatants, antioxidants

New product developers with Champion Petfood’s ACANA hadn’t planned on a deadly virus boosting shelter pet adoption rates.

August 11, 2021

Tim Wall

New product developers with Champion Petfood’s ACANA hadn’t planned on a deadly virus boosting shelter pet adoption rates.

Petco Mexico weathered pandemic with omnichannel strategy

The pet retailer reduced its pet food assortment online, focusing on top-selling products and customer service.

August 9, 2021

Iván Franco

Petco Mexico increased sales by 35% in 2020, partly by reducing its pet food assortment online and focusing on top-selling products and customer service.

Paleo pet food hints from ancient dog feces in permafrost

The dogs had eaten muscle and bone tissues as well as roe and guts from fish.

July 22, 2021

Tim Wall

One group of archeologists looked for clues about dog’s ancestral diets by doing essentially what pet nutrition scientists do with modern dogs. They collected dogs’ feces and analyzed it.