Pet Food Marketing and Branding
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Learn about the top issues and best practices from the pet industry’s leading marketing and branding professionals for launching or rebranding dog and cat food products, plus other information related to effective branding practices in the growing global pet food market. Register for free to access premium pet food industry content.

ARTICLES

Online-pet-food-sales

Chewy private label brand entering fresh pet food market

For the Tylee's brand fresh pet food, Chewy designers developed and patented a packaging method that they claim is both sustainable and preserves product quality during the delivery process
June 15, 2021
Tim Wall
For the Tylee's brand fresh pet food, Chewy designers developed and patented a packaging method that they claim is both sustainable and preserves product quality during the delivery process.
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Cat with a microphone

Press releases published on Petfoodindustry.com for free

You won’t believe this one weird trick to get published on Petfoodindustry.com. Here’s why you should use journalistic style in press releases, instead of puffery and click bait. Authorities don’t want you to know why the top reason will surprise you. He thought he was writing good press releases until he saw this…
May 28, 2021
Tim Wall
You won’t believe this one weird trick to get published on Petfoodindustry.com. Here’s why you should use journalistic style in press releases, instead of puffery and clickbait. Authorities don’t want you to know why the top reason will surprise you. He thought he was writing good press releases until he saw this…
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One Food: As people die or diet, so do dogs and cats

The connections among disease and human, pet and livestock foods have been established. Yet there is more to health than avoiding disease.
May 26, 2021
Tim Wall
The connections among disease and human, pet and livestock foods have been established. Yet there is more to health than avoiding disease.
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cat-fish-milk-table

One Food: Eat your own cat food ingredients

While eating one’s own dog food remains a negative thing, eating one’s own cat food ingredients may be a good thing for the pet food industry, as it emphasizes the humanization of pet foods.
May 25, 2021
Tim Wall
While eating one’s own dog food remains a negative thing, eating one’s own cat food ingredients may be a good thing for the pet food industry, as it emphasizes the humanization of pet foods.
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kibble-in-bowl-with-arrow

Spring 2021 pet food and treat new product trends

These new pet products followed dog and cat food trends such as hemp, healthy indulgence with treats, superpremiumization, raw and functional pet food ingredients.
May 20, 2021
Tim Wall
These new pet products followed dog and cat food trends such as hemp, healthy indulgence with treats, superpremiumization, raw and functional pet food ingredients.
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E-commerce data strategy helps pet food logistics, sales

Pet food brands optimizing their use of e-commerce tended to weather logistical challenges better, and in a digital marketplace, data provides crucial insights to facilitate further growth and resilience.
May 12, 2021
Tim Wall
While the pet food industry saw strong growth during the ongoing pandemic, some of that expansion may have been stymied by logistical problems.
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Innovative packaging designs for inventive pet food

Pet food packaging designers must anticipate pet owners’ reactions to their graphics and colors.
May 5, 2021
Tim Wall

As brand loyalty declines and product diversity increases, pet food packaging needs to grab eyes both in physical stores and online, where shelf placement no longer helps to differentiate products. 


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