From dilated cardiomyopathy to by-products to pentobarbital, a wide range of topics in the pet food industry have spawned their own sets of rumors and false beliefs. Along with these specific myths, pet owners often harbor wider misunderstandings about pet food formulation, processing and regulation.

Despite all the changes the past few years have brought, many of the same trends remain dominant in the pet food industry.

For low-income individuals, small-scale pet treat production allows entrepreneurs to start with utensils they may already have or can obtain inexpensively, ingredients from the grocery store and science-based recipes. 

Lower-income groups, ethnic and religious minorities, immigrants and refugees could find business success in the U.S. pet food industry. Their plights are often well-known, yet many feel largely powerless to help. Buying a dog biscuit to help people escape suffering turns a banal buy into a social statement.

In Petfood Industry’s Pet Food Product Database, 36 pet foods, treats and supplements included American bison (Bison bison) in their descriptions.

By the beginning of this year, pet retail sales had climbed gradually to surpass pandemic highs as dollar sales volume neared US$900 million per four-week period in December 2021.

New pet food product developers aim to fill dog, cat and other pet food company’s innovation funnel with creative products and creative ideas that create new opportunities in the market.

Speaking at Petfood Essentials, former Google executive Steve Lerch explains the four principles companies must follow to encourage employees to voice their ideas.