Pet Food Marketing and Branding

Learn about the top issues and best practices from the pet industry’s leading marketing and branding professionals for launching or rebranding dog and cat food products, plus other information related to effective branding practices in the growing global pet food market. Register for free to access premium pet food industry content.

ARTICLES

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6 media questions to answer during a pet food recall

Dog bites man isn’t news, but man recalls dog food is. When reporting on a pet food recall, journalists aim to answer six essential questions in every article: Who, What, When, Where, Why and How?

Dog bites man isn’t news, but man recalls dog food is.  When reporting on a pet food recall, journalists aim to answer six essential questions in every article: Who, What, When, Where, Why and How?


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What are the keys to a successful fresh pet food merchandizing strategy?

In Episode 21 of the Trending: Pet Food podcast, Randy Skyba, vice president of sales and marketing for Due North, discusses the thoughts that go into a successful merchandizing strategy for fresh pet food from an equipment perspective.

Learn about the equipment perspective behind a successful fresh pet food merchandizing strategy with Due North’s Randy Skyba on this 21st episode of the Trending: Pet Food podcast.


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Argentine pet food exports may grow using quality control

Quality control procedures and certifications may help pet food makers in Argentina and around the world to expand distribution of their dog, cat and other pet food and treats.

Quality control procedures boost efficiency, ensure consistent pet food products and reduce the potential for recalls, but quality control can go beyond that to become a marketing tool for dog, cat and other pet food producers.


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