Pet Food Marketing and Branding

Learn about the top issues and best practices from the pet industry’s leading marketing and branding professionals for launching or rebranding dog and cat food products, plus other information related to effective branding practices in the growing global pet food market. Register for free to access premium pet food industry content.

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3 values tell more about US pet owners than demographics

Pet food marketers can appeal to consumers’ values and may achieve more success than conventional targeting of economic, ethnic or age groups.

Pet food marketers can appeal to consumers’ values and may achieve more success than conventional targeting of economic, ethnic or age groups.


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