Pet Food Marketing and Branding

Sustainability articles in Petfood Industry 2020: top 11

In 2020, pet food suppliers, producers, packagers and others continued to explore ways to alter production processes and use resources in ways that will allow future generations to enjoy a lifestyle at least as comfortable as our own.

January 26, 2021

Tim Wall

In 2020, pet food suppliers, producers, packagers and others continued to explore ways to alter production processes and use resources in ways that will allow future generations to enjoy a lifestyle at least as comfortable as our own.

‘Marketoonist’ Tom Fishburne to keynote Petfood Forum 2021

Cartoonist and marketing expert will explain how to use innovation to be a pet food David within a Goliath.

January 22, 2021

Debbie Phillips-Donaldson

A cartoonist and consumer goods marketing expert, Fishburne will explain how pet food ‘Davids’ can compete against Goliaths, or remain Davids as they grow.

Telling pet food’s sustainable ingredients story

January 14, 2021

Debbie Phillips-Donaldson

Many common and novel pet food ingredients are naturally sustainable, but pet food brands must figure out how to explain that benefit to consumers.

Finley’s: ‘Feel good, do good’ dog treats with a mission

This dog treat company aims to bring inclusion to the pet industry.

January 13, 2021

Lindsay Beaton

Finley's Barkery aims to bring inclusion to the pet industry via their dog treats and their employees.

Ben & Jerry’s ice cream enters pet food market

Petfood Industry’s Pet Food Product Database lists two other ice cream treats for dogs.

January 13, 2021

Tim Wall

The ice cream for dogs comes in two flavors, Pontch’s Mix and Rosie’s Batch, sold as individual cups or four-packs.

When a five-year business plan becomes a right-now plan

Surviving 2021 is going to take flexibility, adaptation and an increase in innovation, according to pet food industry experts.

January 11, 2021

Lindsay Beaton

Surviving the changes 2020 threw at us is going to take flexibility, adaptation and an increase in innovation, according to pet food industry experts.

Furry's Kitchen lamb and pumpkin formula

Furry's Kitchen feeds dog food to ‘food influencers’

Tasting event fed unsuspecting humans the company’s human-grade recipes

January 11, 2021

Alma Buelva

A Furry's Kitchen tasting event fed unsuspecting "food influencers" in Singapore the company’s human-grade recipes.

2 top trends for 2021 according to the pet food industry

The 2020 pandemic has brought both pet owners’ desires for sustainable products and their use of e-commerce channels for product purchasing into sharp relief.

January 11, 2021

Lindsay Beaton

The 2020 pandemic has brought both pet owners’ desires for sustainable products and their use of e-commerce channels for product purchasing into relief as we look at trends for 2021.

Pet owners describe selves and pets with same emotions

Pet owners generated lists of 39 emotional terms for dogs, ranging from happy to anxious, and 53 terms for cats’ emotions, including calm, happy, angry and fearful.

January 4, 2021

Tim Wall

Scientists identified ranges of animal emotions and associated behaviors, as described by pet owners. Those same pet owners also noted their own emotions while interacting with their pets.

Ancient grains: pet food lessons industry missed or ignored

December 15, 2020

Ryan Yamka

By not considering digestibility or the sustainability impact of their pet foods, companies marketing ancient grain products may be repeating past mistakes.