Pet Food Marketing and Branding

Learn about the top issues and best practices from the pet industry’s leading marketing and branding professionals for launching or rebranding dog and cat food products, plus other information related to effective branding practices in the growing global pet food market. Register for free to access premium pet food industry content.

ARTICLES

COVID-Earth-pandemic-virus.jpg

Sustainability articles in Petfood Industry 2020: top 11

In 2020, pet food suppliers, producers, packagers and others continued to explore ways to alter production processes and use resources in ways that will allow future generations to enjoy a lifestyle at least as comfortable as our own.
In 2020, pet food suppliers, producers, packagers and others continued to explore ways to alter production processes and use resources in ways that will allow future generations to enjoy a lifestyle at least as comfortable as our own.
Read More
Sustainable-ecommerce

2 top trends for 2021 according to the pet food industry

The 2020 pandemic has brought both pet owners’ desires for sustainable products and their use of e-commerce channels for product purchasing into sharp relief.
The 2020 pandemic has brought both pet owners’ desires for sustainable products and their use of e-commerce channels for product purchasing into relief as we look at trends for 2021.
Read More
happy-dog-outside.jpg

Pet owners describe selves and pets with same emotions

Pet owners generated lists of 39 emotional terms for dogs, ranging from happy to anxious, and 53 terms for cats’ emotions, including calm, happy, angry and fearful.
Scientists identified ranges of animal emotions and associated behaviors, as described by pet owners. Those same pet owners also noted their own emotions while interacting with their pets.
Read More

Popular Stories