Pet Food Marketing and Branding

Learn about the top issues and best practices from the pet industry’s leading marketing and branding professionals for launching or rebranding dog and cat food products, plus other information related to effective branding practices in the growing global pet food market. Register for free to access premium pet food industry content.

ARTICLES

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Post-apocalyptic pet ownership in fiction and reality

Dogs, cats and other pets occupy such an important role in people’s lives that even disasters, both real and fictional, can’t break that bond.

Dogs and cats abound in science fiction and horror movies, especially post-apocalyptic dystopias. That trope seems grounded in reality, considering the growth in the pet ownership during the ongoing COVID-19 pandemic, although wider demographic shifts also fuel pet population growth.


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Good consumer marketing is like dating

Companies should get to know their customers personally and understand their needs while delighting them
Good consumer marketing is a lot like dating, according to Michael Johnson, CEO of brand strategy firm Finn Cady, who spoke at Petfood Forum 2021.
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Tips for pet food e-commerce on Target, Amazon, Walmart

E-commerce retailing is just as complex as selling a product on conventional store shelves, while opening up the potential to reach a growing number of pet owners who shop online predominantly.
E-commerce retailing is just as complex as selling a product on conventional store shelves, while opening up the potential to reach a growing number of pet owners who shop online predominantly.
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Human meat cat treats, aliens, vampire ads use humor

In the global pet food industry, humor can build empathy and enhance a brand’s image, but those jokes need to remain sensitive to others.
Pet food companies need to use levity appropriately in marketing. Making internal audiences laugh can help a pet food company too.
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New pet food product briefs aid 5 differentiation tactics

Both start-ups and established pet food brands can use five strategies to differentiate their products from competitors.
Before beginning development of a pet food or treat, detailed planning may help a company streamline the process and increase the probability of a successful launch.
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Gut health tops pet owner discussions on social media

Identifying related themes among pet owners’ attitudes and pet food brands’ products may help pet food marketers and formulators develop new products and promote the ones they have.
When pet owners talk about pet products on social media certain terms and themes emerge. Likewise, when pet food companies describe their products on e-commerce sites, marketers use specific terms and follow definable trends.
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Premium trends in new small-mammal, bird pet foods 2021

The same forces shape many aspects of the pet food industry. Bird, small mammal and even backyard poultry are no exception.
Among foods and treats for small mammals and birds, including backyard hen feed, humanization and premiumization trends manifested themselves in various ways.
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