Stereotyping people based on their demographics has become increasingly unacceptable to pet owners and other consumers.

The end of the pandemic seems likely to reduce e-commerce expansion overall.

Pet food marketers can appeal to consumers’ values and may achieve more success than conventional targeting of economic, ethnic or age groups.

Learn about the latest pet food packaging updates and the reasoning behind the revamps.

Learn about the current state of the brand-retailer relationship in pet food, as well as how it’s evolving and how to make the most of it.

Learn about the complications in pet food labeling and how marketing and regulatory may find themselves at odds when trying to communicate with consumers.

In most cases, the undeclared species contradicted the dog foods’ marketing and labeling, including grain-free claims.

The virtual dog park game involves finding PetPlate products to give to computer-generated dogs in order to win prizes.

Some novel proteins in dog and cat food were purchased more frequently than others in 2022.

Some of the most purchased pet food attributes related to environmental concerns and ingredient quality.