Pet Food Marketing and Branding

Natural Balance eyes pet specialty after Smucker split

Like many pet food brands, Natural Balance saw success in e-commerce, especially during the pandemic, however one brand executive sees strength in the brick and mortar business as well.

March 30, 2021

Tim Wall

The brand originated in pet specialty retail, whereas much of Smucker’s expertise lies in food, drug and mass market retail outlets.

Bonne et Filou treats dogs like royalty

This French-inspired luxury dog treat brand hones in on pet owners’ desires to pamper their pets.

February 26, 2021

Lindsay Beaton

French-inspired luxury dog treat brand Bonne et Filou hones in on pet owners’ desires to pamper their dogs.

Coastal wolves, ancient clambakes and paleo dog food

Human food trends arose from people’s intentions to eat as our Paleolithic, or Stone Age, ancestors did, and these trends transferred to pet food.

February 10, 2021

Tim Wall

For dogs, the paleo diet can mean meat and other items encountered around human camps during domestication. Although “discarded loincloth” will never become a dog food variety, other ancient flavors may remain to be revived as dog foods.

Sustainability articles in Petfood Industry 2020: top 11

In 2020, pet food suppliers, producers, packagers and others continued to explore ways to alter production processes and use resources in ways that will allow future generations to enjoy a lifestyle at least as comfortable as our own.

January 26, 2021

Tim Wall

In 2020, pet food suppliers, producers, packagers and others continued to explore ways to alter production processes and use resources in ways that will allow future generations to enjoy a lifestyle at least as comfortable as our own.

‘Marketoonist’ Tom Fishburne to keynote Petfood Forum 2021

Cartoonist and marketing expert will explain how to use innovation to be a pet food David within a Goliath.

January 22, 2021

Debbie Phillips-Donaldson

A cartoonist and consumer goods marketing expert, Fishburne will explain how pet food ‘Davids’ can compete against Goliaths, or remain Davids as they grow.

Telling pet food’s sustainable ingredients story

January 14, 2021

Debbie Phillips-Donaldson

Many common and novel pet food ingredients are naturally sustainable, but pet food brands must figure out how to explain that benefit to consumers.

Finley’s: ‘Feel good, do good’ dog treats with a mission

This dog treat company aims to bring inclusion to the pet industry.

January 13, 2021

Lindsay Beaton

Finley's Barkery aims to bring inclusion to the pet industry via their dog treats and their employees.

Ben & Jerry’s ice cream enters pet food market

Petfood Industry’s Pet Food Product Database lists two other ice cream treats for dogs.

January 13, 2021

Tim Wall

The ice cream for dogs comes in two flavors, Pontch’s Mix and Rosie’s Batch, sold as individual cups or four-packs.

When a five-year business plan becomes a right-now plan

Surviving 2021 is going to take flexibility, adaptation and an increase in innovation, according to pet food industry experts.

January 11, 2021

Lindsay Beaton

Surviving the changes 2020 threw at us is going to take flexibility, adaptation and an increase in innovation, according to pet food industry experts.