Pet Food Marketing and Branding

Learn about the top issues and best practices from the pet industry’s leading marketing and branding professionals for launching or rebranding dog and cat food products, plus other information related to effective branding practices in the growing global pet food market. Register for free to access premium pet food industry content.

ARTICLES

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Stop fake news, beliefs about dog and cat food with games

Games may help inoculate both pet owners and those in the industry from inaccuracies and prepare pet owners to debunk fake pet food news on their own.

From dilated cardiomyopathy to by-products to pentobarbital, a wide range of topics in the pet food industry have spawned their own sets of rumors and false beliefs. Along with these specific myths, pet owners often harbor wider misunderstandings about pet food formulation, processing and regulation.


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Pet treat start-up advice for low-income professionals

Through entrepreneurship, employment and education, the pet food industry may provide opportunities for economic advancement of low-income individuals.

For low-income individuals, small-scale pet treat production allows entrepreneurs to start with utensils they may already have or can obtain inexpensively, ingredients from the grocery store and science-based recipes. 


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Inspirational stories help underdog pet food start-ups

Everyone loves an underdog, especially in an industry catering to canines. Pet product start-ups by lower-income groups, ethnic and religious minorities, immigrants and refugees already start off with a strong underdog origin story.

Lower-income groups, ethnic and religious minorities, immigrants and refugees could find business success in the U.S. pet food industry. Their plights are often well-known, yet many feel largely powerless to help. Buying a dog biscuit to help people escape suffering turns a banal buy into a social statement.


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Bison in 36 dog, cat and other pet foods, treats

Bison-based dog, cat and other pet edibles ranged from kibbles and freeze-dried raw diet to treats made from bison by-products like hearts and lungs.

In Petfood Industry’s Pet Food Product Database, 36 pet foods, treats and supplements included American bison (Bison bison) in their descriptions.


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US pet food sales eclipse pandemic spike, keep climbing

By the beginning of this year, pet retail sales had climbed gradually to surpass pandemic highs as dollar sales volume neared US$900 million per four-week period in December 2021.

By the beginning of this year, pet retail sales had climbed gradually to surpass pandemic highs as dollar sales volume neared US$900 million per four-week period in December 2021.


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Pet food marketing via storytelling about health, quality

Ensuring sustainable growth for a pet food company depends on that business’ ability to stay in lockstep with what is new and innovative in the market, and staying relevant.

New pet food product developers aim to fill dog, cat and other pet food company’s innovation funnel with creative products and creative ideas that create new opportunities in the market.


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4 ways pet food companies can foster innovation

Former Google executive Steve Lerch explains how to encourage employees to come forward with their new ideas at Petfood Essentials

Speaking at Petfood Essentials, former Google executive Steve Lerch explains the four principles companies must follow to encourage employees to voice their ideas.


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Canidae leans into sustainability with brand overhaul

The specialty pet food company is finding new legs by maintaining quality while promoting a new company mission of eco-consciousness.

Learn about Canidae’s new brand strategy, including a merging of their old standards with a new focus on sustainability and reaching their consumers via an omnichannel strategy.


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