Learn about the top issues and best practices from the pet industry’s leading marketing and branding professionals for launching or rebranding dog and cat food products, plus other information related to effective branding practices in the growing global pet food market. Register for free to access premium pet food industry content.
As companies take a look at their current packaging, they are considering updates that tell a more nuanced message while fitting in with current pet owner needs.
Learn about the complications in pet food labeling and how marketing and regulatory may find themselves at odds when trying to communicate with consumers.
While forecasts can have short shelf lives, being overtaken by unforeseen events, there’s no question that the U.S. economy and American houseeholds have been buffeted by COVID-19 shutdowns and illnesses, patches of job insecurity despite low unemployment rates and record price inflation only partially offset by wage increases.