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Dogs and cats abound in science fiction and horror movies, especially post-apocalyptic dystopias. That trope seems grounded in reality, considering the growth in the pet ownership during the ongoing COVID-19 pandemic, although wider demographic shifts also fuel pet population growth.
When pet owners talk about pet products on social media certain terms and themes emerge. Likewise, when pet food companies describe their products on e-commerce sites, marketers use specific terms and follow definable trends.