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Pet food aroma can boost dog, cat owners’ brand loyalty

For pet food manufacturers, improving the smell of pet food can be an efficient way to upgrade pet owner meal experience, build consumer trust and establish a positive brand image.
Industry professionals will lead a webinar exploring the how pet food odors connect with owners’ preferences and emotions.
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Pet health drives functional pet food ingredient trends

From preventive health to condition-specific therapeutic options, pet food formulators turn to functional ingredients for success.
Functional ingredients are increasingly important in pet food formulations, as pet owners strive to use their pets' meals as a way to mitigate health conditions and extend life span.
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Pet food brands conquer competitors in search engines

By bidding against competitors’ branded terms, pet food companies using conquesting aim to encourage customers to switch brands.
Gartner analysts observed that 38 percent of the 58 pet food brands in their index attempted to bid against competitors’ branded terms.
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