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COVID-19 will change consumer behavior: Are you ready?

With a global economic recession on the horizon and a continued reduction in disposable income, pet owners will be more frugal with their dollars than ever before.
With a global economic recession on the horizon and a continued reduction in disposable income, pet owners will be more frugal with their dollars than ever before in the wake of the COVID-19 pandemic.
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Premium pet food buyers double down on e-commerce

Unsurprisingly, online purchasing patterns have seen more loyalty in the last few months than in-person shopping methods.
Unsurprisingly, online purchasing patterns have seen more loyalty in the last few months than in-person shopping methods as pet owners stay home during the COVID-19 pandemic.
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March online pet food sales grew 77% over 2019; Dry 84%

Pet food sales online were 21% higher in January 2020, compared to 2019. The largest online sales growth occurred in dry pet food, which increased 84% over the same month in 2019.
Online sales of pet food were already growing steadily in the Unites States before the COVID-19 pandemic restricted pet owners’ movements.
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