Pet Food Marketing and Branding

Market Trends and Reports

3 influences on pet food: demographics, private label, inflation

The percent of buyers and dollars happening exclusively online saw increases, while the percent of buyers and dollars happening exclusively in-store declined.

Brand Insights

Pet Food Quality: A More Holistic Approach to Food Safety

KEMIN NUTRISURANCE

Learn why addressing microbial risks throughout the value chain is critical to a robust food safety program. Brand Insights from Kemin.

Market Trends and Reports

CoBank: Fresh pet food sales surge with generational shift

While dry foods still dominate, younger pet owners are gravitating to products positioned as fresher, healthier or more natural, said the latest CoBank report.

Market Trends and Reports

Report: Gen Z's preference for pets impacts retailer patronage

New data from pass_by reveals a generational shift in the U.S., with Gen Z's visits to pet retailers increasing while Millennials foot traffic is on the decline.

Pet Food Marketing and Branding

AI-powered dog food vending machine debuts in Finland

The innovative vending machine from Hau-Hau Champion uses AI-powered facial recognition software and disinfectant blue light technology.

Pet Food Marketing and Branding

Pet food innovation rate down, but new product value up

Although the new product pipeline slowed in 2020, that smaller quantity of new pet consumables brings in more profits.

Market Trends and Reports

Pet product paradigm shift: Target Gen Z trends to increase market impact

Although Millennials remain the largest pet owning generation, Gen Z is changing the way owners want to learn about and purchase pet products, noted the American Pet Products Association's latest Strategic Insights Report for 2024.

Pet Food Marketing and Branding

Cat food, treat innovation rises in 2024 with health focus

Numerous cat consumables were displayed in Global Pet Expo’s new products showcase as cat owner spending grows faster than dog in the U.S.

Research Notes

Turtle, shark, livestock among undeclared species in cat food

Undeclared animal species in pet foods may cause both health problems and ethical concerns. Researchers looked at 138 canned cat food products from 62 brands.

Petfood Forum

Identify and avoid greenwashing in pet food packaging

How to plan and apply packaging sustainability to your pet food products while avoiding “environmental spin” in today’s market.

Pet Food Marketing and Branding

1 in 6 pet owners switched to lower-priced brands in 2023

Those who didn’t switch focused on using promotions and buying larger packages.

News Hound

Fur babies or fur egos? Pets as extensions of the self

Pet owners likely feel better about pampering a pretend child than an extension of their own selves.

Market Trends and Reports

2024’s top 3 pet food trends

Wellness, e-commerce and sustainability are all top-of-mind for industry experts going into the new year.

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