Pet Food Marketing and Branding: Page 2

Market Trends and Reports

2024’s top 3 pet food trends

Wellness, e-commerce and sustainability are all top-of-mind for industry experts going into the new year.

Brand Insights

Buy Better, Buy Smarter

Supply Tigers Inc

Tailored solutions to curb indirect spending and improve cost and operating efficiencies for your pet food production.

Market Trends and Reports

3 traits investors look for in pet food companies

The pet food industry may provide multiple opportunities for investors to create long-term growth, value and differentiation.

Pet Food Marketing and Branding

Online pet food reviews suggest influential attributes

Certain qualities mentioned in reviews may help dog, cat and other pet food products stand out from their competitors.

Pet Food Marketing and Branding

B2B marketing in pet food: Create value, gain customers

Ensuring potential customers know what you have to offer, as well as providing ongoing support, are keys to getting and maintaining clients in a competitive marketplace.

Pet Food Marketing and Branding

‘Stay authentic,’ Boxing champ Laila Ali on athletes partnering with pet product brands

“Not all partnerships are good partnerships,” Muhammad Ali’s daughter said. “When people keep that in mind, they do what comes to them most naturally and that's a good fit for them.”

Adventures in Pet Food

What top human food trends for 2024 mean for pet food

In the human food world, as in pet food, trends are keying on ingredients such as protein, sustainability, messaging to consumers and proactive health.

Pet Food Insights

What is the role of regulators in pet food marketing claims?

AAFCO’s potential ‘controlled copper’ label claim should be carefully considered.

Pet Food Lawsuits, Litigation

Purina faces lawsuit over natural claims on dog, cat food

AAFCO guidelines allow pet food to be marketed as "natural with added vitamins, minerals and trace nutrients.”

Market Trends and Reports

E-commerce to B&M: What you need to know

Beginning in the e-commerce pet space can have a lot of advantages that later translate to results in the physical retail market.

Market Trends and Reports

Machine learning boosted e-commerce pet food sales

I and love and you's strategic use of the Nosto commerce experience platform, coupled with customer segmentation and personalized recommendations, has improved their sales and customer engagement metrics.

Pet Food Lawsuits, Litigation

Hill’s prescription pet food faces class action lawsuit

The plaintiffs asserted that Hill’s prescription diet was not legally obligated to be sold with a prescription, which allegedly rendered the representations made by Hill’s as false.

Market Trends and Reports

Ads pointless when Purina had no pet food to sell

Although supply chain difficulties, inflation and other factors challenged some brands, Purina PetCare grew its North American sales volume during the past few years.

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