Starting in April, petfood manufacturer Hill’s Pet Nutrition will make regular visits to more than 22,000 veterinary hospitals and clinics to help build support for and implement nutritional recommendations as the "5th Vital Assessment" in pet healthcare.
To achieve this goal, Hill’s will use an expanded network of national and regional selling agents who will more frequently reach out to veterinarian healthcare teams across the country, and will also increase the number of direct representatives in both the pet specialty and veterinary channels. The new Hill's representation includes more than 1,200 distributor representatives, territory managers, practice development veterinarians and customer service representatives.
“This expansion will give us the ability to better partner with the profession,” said Kostas Kontopanos, president of Hill’s US. “We can get a better understanding of what individual veterinarians and their clients need, as well as provide nutritional education and support.”
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The intent was to educate regulators and industry about the Model Pet Food Regulations
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
Public meetings invited comments and provided updates
It's the finishing touch that can meet both owner and pet needs.
What is this quiet, unassuming ingredient, and should it be there?
The question is whether they provide additional benefit to the dog or cat
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