Starting in April, petfood manufacturer Hill’s Pet Nutrition will make regular visits to more than 22,000 veterinary hospitals and clinics to help build support for and implement nutritional recommendations as the "5th Vital Assessment" in pet healthcare.
To achieve this goal, Hill’s will use an expanded network of national and regional selling agents who will more frequently reach out to veterinarian healthcare teams across the country, and will also increase the number of direct representatives in both the pet specialty and veterinary channels. The new Hill's representation includes more than 1,200 distributor representatives, territory managers, practice development veterinarians and customer service representatives.
“This expansion will give us the ability to better partner with the profession,” said Kostas Kontopanos, president of Hill’s US. “We can get a better understanding of what individual veterinarians and their clients need, as well as provide nutritional education and support.”
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Why these companies lead the global petfood industry in
sales, growth and innovation
The mid-year meeting addressed several regulatory matters affecting petfoods
Public meetings invited comments and provided updates
The intent was to educate regulators and industry about the Model Pet Food Regulations
The question is whether they provide additional benefit to the dog or cat
It's the finishing touch that can meet both owner and pet needs.
It's an "Intel inside" type of molecule -- but also a problem child
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