Vitakraft has entered into cooperation with Wanpy, a Chinese manufacturer of dog and cat treats, to expand its petfood offerings into the Asian market.
As part of the cooperation, a new petfood factory in Yantai in Shandong province is expected to begin production at the end of 2012. The newly established distribution company, Vitakraft China, will market the new range of dog and cat food, as well as continue distributing pet products from the other segments of Vitakraft to the east and southeast Asia-Pacific region.
This book takes a decidedly different turn from the usual consumer-oriented petfood fodder
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Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
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