European pet product retailer Fressnapf recorded overall sales of €1.46 billion (US$2.6 billion) in fiscal 2012, an increase of 7 percent compared to fiscal 2011.
Sales in Germany rose 6 percent in 2012 to €970 million (US$1.3 billion), while comparable store sales grew 4 percent in the domestic market. Fressnapf sales in 11 other countries grew 10 percent to more than €490 million (US$654.8 million). According to the company's head, Torsten Toeller, the pet product chain's fastest-growing markets include Austria, Belgium and Denmark.
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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