Primal Pet Foods is offering a downloadable coupon for its Canine or Feline Freeze-Dried Formula that allows consumers to also support organizations that care for pets.
CommonKindness.com is an online coupon website that donates 20 percent of its coupon redemption revenues to nonprofit organizations chosen by shoppers. Primal Pet Foods customers can designate a national organization, such as ASPCA or PAWS, or a local animal shelter as the recipient of the funds their coupon purchases generate.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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