Primal Pet Foods is offering a downloadable coupon for its Canine or Feline Freeze-Dried Formula that allows consumers to also support organizations that care for pets.
CommonKindness.com is an online coupon website that donates 20 percent of its coupon redemption revenues to nonprofit organizations chosen by shoppers. Primal Pet Foods customers can designate a national organization, such as ASPCA or PAWS, or a local animal shelter as the recipient of the funds their coupon purchases generate.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
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sales, growth and innovation
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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