Aller Petfood Group reported earnings of DKK14 million (US$2.5 million) at the end of fiscal 2012, up from DKK9 million (US$1.6 million) in 2011.
The petfood company's success is attributed to strong market share in the private-label market, where the company says it owns 50 percent in Russia.
”We have stuck to our strategy, optimised production, expanded the organisation and improved our sales and performance,” said CEO Henriette Bylling. ”Consumers have become more prudent and appreciate good quality ingredients. Their dogs and cats are part of the family and, just like the rest of the family members, must have a good and nutritious diet. Despite the economic crisis, consumers have become more quality conscious. However, they have found out that they can get high quality at a reasonable price, and this is exactly what we deliver, and it is a major reason for our success."
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
The mid-year meeting addressed several regulatory matters affecting petfoods
The intent was to educate regulators and industry about the Model Pet Food Regulations
It gives more direct control to CVM in establishing and maintaining ingredient definitions
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
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