Clear Conscience Pet published a new report, Top 10 Secrets the Pet Food Industry Doesn't Want You To Know, written by its founder and chief nutritionist, Anthony Bennie.
The free report is a frank discussion of how petfood industry marketing and advertising has led to widespread misconceptions on the best ways to feed companion animal, and it also offers advice on how to decipher petfood labels and recognize truth in petfood advertising. The report covers topics from whether dry petfood is the best option to the truth about the grain-free petfood trend and information on specialized diets.
According to Bennie: "After over 20 years in the petfood and treats industry, it frustrates me that so many people are still largely in the dark when it comes to feeding a simple and healthy diet to their dog or cat. My career in pet nutrition has been a great gift and I feel the ethical obligation to give back, so the 'Top Ten Secrets' is my way of bringing animal lovers out of their kitchen and into the boardrooms and factories where petfoods are designed and manufactured.
"It's important that those who read this report know that it is truly unbiased, since my current company, Clear Conscience Pet, does not manufacture any petfoods, only treats and food toppers. So this is not a sneaky attempt to get customers to use Clear Conscience dog or cat foods, since we don't sell basic foods...," said Bennie.
It gives more direct control to CVM in establishing and maintaining ingredient definitions
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
Public meetings invited comments and provided updates
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