RetailData and Brand View have formed a new partnership called Retail View, a price-monitoring and analytics service.
RetailData, which provides CPGs with a solution to assess accurate pricing data across the country, and Brand View, a provider of real-time price and promotions tracking, have teamed up to provide this fully customizable service with actual price tracking and analysis. The Retail View service can allow price to be managed centrally with reports and analysis available to account manager;ls and analysts instantly.
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
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