RetailData and Brand View have formed a new partnership called Retail View, a price-monitoring and analytics service.
RetailData, which provides CPGs with a solution to assess accurate pricing data across the country, and Brand View, a provider of real-time price and promotions tracking, have teamed up to provide this fully customizable service with actual price tracking and analysis. The Retail View service can allow price to be managed centrally with reports and analysis available to account manager;ls and analysts instantly.
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
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