To serve customers of smaller dog breeds, Superior Farms Pet Provisions has added Lamb and Venison Itty Bits treats to its product line.
The treats are a source of novel protein for small dogs as well as a training snack for larger dogs. The treats include a single source of protein making them ideal for dogs with allergies.
"It's uniquely shaped for small dogs under 15 pounds," said vice president, Eric Tiller. "We are taking our high quality lamb and venison lung product and made it bite-sized - small enough for petite breeds to enjoy."
The treats, like other products from the company, have packaging that features actual dogs of the company's employees that reflect they type of animal the products are for.
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The UK petfood company’s rapid growth is powered by its distinctive key ingredient, word-of-mouth marketing and geographic expansion
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
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