Recent trends in organic food have carried over from the plates of pet owners to the bowls of their pets. Big-box pet retailers and pet specialty stores are increasingly stocking shelves with premium, organic, locally-sourced, free-range, minimally-processed and raw petfoods to follow this trend, says a recent Los Angeles Times article.
"If there's a trend in human food and supplements, you'll see it on the pet food aisle," said Bob Vetere, president of American Pet Products Association. "Gluten-free, vitamin supplemented, breed-specific, senior formulas — all of these have taken over the pet marketplace, and we're seeing the competition increasing."
Pet owners are spending more to feed their pets, as retail petfood sales were up 2.8% from 2009, to US$18.4 billion in 2010, according to the Packaged Facts. The market research company predicts that sales of natural foods will surpass overall petfood sales within the next five years, despite the fact that these foods can be more expensive than commercial petfood brands.
Many pet owners seek food they believe is more wholesome and natural compared with large commercial brands. Some pet owners switched to specialty foods after a 2007 recall of petfoods tainted with melamine, though there is no guarantee that specialty petfoods foods cannot also be contaminated, experts warn. In some cases, veterinarians say, legitimate pet concerns, such as meeting the nutritional needs of old age or treating allergies, are reasons pet owners switch to feeding a specialty food.
Dr. Nancy Scanlan, a veterinarian and executive director of the American Holistic Veterinary Medical Association, says experimentation may be the best method of finding the right petfood. Scanlan encourages pet owners to talk to their veterinarian, read petfood ingredient labels and look at studies in peer-reviewed journals.
For more about sustainability in petfood, watch
Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate
social responsibility: from whim to a matter of
See the full results of the survey sent to the Petfood
Industry audience on sustainability.
Commercial petfood makers are creating mixers and diets
that require consumers to get involved with preparation
Paperboard packaging, natural colors, cartoon graphics reflect the petfood line, Kaytee says
The latest data from Packaged Facts on hot trends and what the future holds for the US natural and organic pet market
Aunt Jeni's Home Made promotes the health and longevity
of pets with their natural and raw lines of products
What does the new economic reality mean for petfood manufacturers, especially small- to medium-sized companies?
Are key drivers of new product development for petfood and pet treats changing?
I started an organic dog treat company last year called The Organic Hound Co. and we have been overwhelmed by the amount of support from our local community. We source our ingredients locally whenever possible and we recently received our USDA organic certification. Our customers really appreciate our commitment to quality and we are proud to offer healthy, certified organic treats for dogs!
This trend also opens a door for pet food brands to help consumers sort through the tsunami of third party content on the Web about pet nutrition. Curating, organizing content just as important as creating it at Web sites and social platforms. Just did blog post on this here: http://www.wheatleytimmons.com/blog/curating-content-important-creating
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