Affinity Petcare, part of the Spanish petfood manufacturer Agrolimen Group, is forming a new joint venture with Brazil's Mogiana Alimentos SA.
Affinity Petcare will enter into the Brazilian petfood market with its purchase of a 50 percent stake in Mogiana Foods, a Brazilian animal feed producer. The joint venture is based in Campinas, Brazil, and is comprised of two manufacturing plants, one in Campinas and one in Bastos, Brazil.
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
The mid-year meeting addressed several regulatory matters affecting petfoods
The intent was to educate regulators and industry about the Model Pet Food Regulations
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
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