In celebration of Earth Day, petfood brand Rachel Ray Nutrish is asking consumers to tell them how they celebrate Earth Day.
The petfood company's Earth Day campaign asks consumers to share their Earth Day celebration on the Nutrish Facebook page.
In 2012, Nutrish says it began adding up everything they do that releases carbon into the atmosphere, then invested in sustainable forestry programs that specialize in removing carbon. "So, in its simplest form, when you buy a bag of Nutrish, someone plants a tree," the company says.
See the full results of the survey sent to the Petfood Industry audience on sustainability.
For more about sustainability in petfood, watch Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate social responsibility: from whim to a matter of strategy."
More on sustainable ingredients in petfood from Pulse Canada
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Public meetings invited comments and provided updates
The mid-year meeting addressed several regulatory matters affecting petfoods
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
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