Petfood manufacturer Nestlé is investing more than CHF54 million (US$56.3 million) to expand its Purina petfood production facility in Hungary.
The expansion at the company's plant in Bük will create about 150 new jobs by the end of this year. When the project is completed in March 2013, the expanded facility will have four new production lines that will double the capacity to produce the company's pouch petfood brands, such as Felix and Friskies.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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