Iams petfood brand is airing a new commercial in the US that features a story selected as the winner of the "Love Tails" contest. The commercial has been edited down from a long-form video on Facebook to a 30-second ad featuring the story of dog, Brooks, and owner Derek Underwood of Augusta, Georgia, USA.
Brooks is a trained therapy dog who visits assisted-living homes. The commercial featuring Brooks' story will air on major US networks including CBS and NBC.
Along with the new commercial, Iams is launching a Twitter campaign in which one bowl of petfood will be donated to pets in need for each use of #KeepLoveStrong hashtag, up to 10,000 bowls, through September 30.
The "Love Tails" campaign ran from February 13-March 3 and received more than 500 entries from dog and cat owners. The campaign celebrated the love between people and their pets.
This book takes a decidedly different turn from the usual consumer-oriented petfood fodder
The most recent theory is that feline idiopathic cystitis is caused by stress
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
Is the Proportions whole food nutrition program a healthier alternative to conventional diets?
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.