Pet Fair Asia 2014, being held in Shanghai August 21–24, 2014, will include InnovAction, a new integrated and
comprehensive platform to support the launch of new products in China and
important markets in Asia.
It brings the concept
of traditional tradeshows' "new products area" to a whole new level
of marketing communication, according to organizers:
Pet Fair Asia
visitors pre-registration system will close on August 15. Take advantage of pre-registration to benefit from free entrance during trade days (August 21–22).
After August 15, entrance registration fee is RMB 100 per day.
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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