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Pet Food News / Pet Food Packaging
On January 24, 2013

Blackwood Pet Food redesigns cat food packaging

Petfood company worked with design agency Ideas that Kick to design packaging that highlights key nutritional information

Design agency Ideas that Kick recently redesigned packaging for Blackwood Pet Food’s full line of superpremium cat foods.

The new cat food packaging design highlights key nutritional information for each cat food recipe in the front and slightly off-center on each bag, making it easier for pet owners to notice on first glance.

“Our nutrition-based bag fronts make it easy for busy store clerks to recommend Blackwood foods to pet owners,” says Mary Kemp, Ideas that Kick, president and brand strategist. “That’s important with pet owners becoming more concerned about pet nutrition.”

The packaging design concept was applied to Blackwood's dog food recipes earlier in the year. “Blackwood really stands out on store shelves. Our packaging really is a rock-star touchpoint for our brand," says Matt Golladay, Blackwood Pet Food, vice president.

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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