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Pet Food News / Pet Food Packaging
On January 24, 2013

Blackwood Pet Food redesigns cat food packaging

Petfood company worked with design agency Ideas that Kick to design packaging that highlights key nutritional information

Design agency Ideas that Kick recently redesigned packaging for Blackwood Pet Food’s full line of superpremium cat foods.

The new cat food packaging design highlights key nutritional information for each cat food recipe in the front and slightly off-center on each bag, making it easier for pet owners to notice on first glance.

“Our nutrition-based bag fronts make it easy for busy store clerks to recommend Blackwood foods to pet owners,” says Mary Kemp, Ideas that Kick, president and brand strategist. “That’s important with pet owners becoming more concerned about pet nutrition.”

The packaging design concept was applied to Blackwood's dog food recipes earlier in the year. “Blackwood really stands out on store shelves. Our packaging really is a rock-star touchpoint for our brand," says Matt Golladay, Blackwood Pet Food, vice president.

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May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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