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Pet Food News
On February 11, 2013

Mars petfood company profile report offered by Research and Markets

Euromonitor International report analyzes Mars from 2007 to 2012, including market strategies, challenges from competition

Research and Markets has added Euromonitor International's Mars Inc in Pet Care (World) company profile report to its offerings.

The profile examines petfood manufacturer Mars from 2007 to 2012. The report analyzes pet treat launches such as Pedigree Dentastix, re-launch of the Sheba brand, and opportunistic gains from acquisition. It also examines the petfood company's shares by region and sector, market and distribution strategies, challenges from competition and future opportunities.

The full Mars company profile report can be purchased online .

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Read the June issue of Petfood Industry!

June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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