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Pet Food News / Natural / Organic Pet Food
On February 26, 2013

Hill’s launches new Ideal Balance natural petfood brand

New line of dog and cat food is first new petfood brand from Hill’s since 1968

Hill’s Pet Nutrition unveiled its new Hill’s Ideal Balance line of dog and cat food. The new petfood brand, which features natural ingredients, is the first new petfood brand from Hill’s since the launch of Science Diet in 1968.

The new Hill's Ideal Balance dog and cat food formulas feature:

• Fresh chicken or natural salmon as the first ingredient
• Brown rice to support healthy digestion
• Fruits and vegetables to support a healthy immune system
• No corn, wheat or soy
• Grain-free options for dogs and cats
• Dry foods made in Hill’s USA facilities
• 100 percent balanced nutrition, guaranteed or your money back

The new Ideal Balance line includes varieties developed for lifestage, size and grain-free. In addition to the dry foods, Hill’s Ideal Balance line includes 12 wet petfood varieties: six for dogs and six for cats. Protein sources such as venison, trout and salmon are offered. The new Ideal Balance petfood line is available at pet retailers and veterinarians.

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Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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