Advertisement

Pet Food News / Natural / Organic Pet Food
On February 26, 2013

Hill’s launches new Ideal Balance natural petfood brand

New line of dog and cat food is first new petfood brand from Hill’s since 1968

Hill’s Pet Nutrition unveiled its new Hill’s Ideal Balance line of dog and cat food. The new petfood brand, which features natural ingredients, is the first new petfood brand from Hill’s since the launch of Science Diet in 1968.

The new Hill's Ideal Balance dog and cat food formulas feature:

• Fresh chicken or natural salmon as the first ingredient
• Brown rice to support healthy digestion
• Fruits and vegetables to support a healthy immune system
• No corn, wheat or soy
• Grain-free options for dogs and cats
• Dry foods made in Hill’s USA facilities
• 100 percent balanced nutrition, guaranteed or your money back

The new Ideal Balance line includes varieties developed for lifestage, size and grain-free. In addition to the dry foods, Hill’s Ideal Balance line includes 12 wet petfood varieties: six for dogs and six for cats. Protein sources such as venison, trout and salmon are offered. The new Ideal Balance petfood line is available at pet retailers and veterinarians.

Comments powered by Disqus

Advertisement

Advertisement

Advertisement

Read the March issue of Petfood Industry!

March 2015

The March 2015 issue of Petfood Industry focuses on emerging pet industry trends. Read about NutriFusion, a company that saw immediate growth after expanding from human food into the pet food industry with its fruit and vegetable nutrient-dense products. Also, learn about how so-called "superfoods" are trending as a new pet food ingredient, and why innovation, convenience and sustainability are key in pet food packaging.

READ MORE in Petfood Industry magazine

Advertisement