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Pet Food News
On February 27, 2013

British dog owners spend more on treats for dogs than partners, research says

More than Pet Insurance finds British people spend £43 million (US$65 million) more to treat their pets than their significant others

British people spend £43 million (US$65 million) more on treating their dogs than their partners, according to new research by More Th>n pet insurance.

Research shows dog owners spend an average of £21.63 (US$32.73) on gifts and treats to celebrate a special occasion for their dog, with one in 10 willing to spend as much as £50 (US$75.7) on their pet.

However, those surveyed said they would not be willing to spend more than £15.52 (US$23.49) to treat their partners for the same special occasions. Additionally, 38 percent of those surveyed said they prefer to spend time with their dogs than their partners.

The nearly 8 million dog owners in the UK spend an average of £152.3 million (US$230.5 million) per year on gifts and treats for their dogs, compared to the £109.2 million (US$165.3 million) spent on their significant others.

“For millions of people, dogs aren’t seen as just animals but as faithful companions at the heart of the home. It’s therefore not surprising to see that people are prepared to splash the cash when it comes to their four-legged friends,” said John Ellenger of More Th>n pet insurance.

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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