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Pet Food News
On April 17, 2013

The Honest Kitchen launches petfood testimonial sharing platform online

New website features True Stories social media sharing platform

The Honest Kitchen, an all-natural petfood company, launched a new website, which includes the new social media sharing platform, True Stories.

The True Stories platform allows consumers to make their own cats and dogs into "Official Poster Pets" for the company. True Stories product testimonials allow real customers to be spokespeople for The Honest Kitchen by providing feedback on the beneficial effects of the food on their pets’ ailments, such as skin and coat disorders, digestive upset, ear infections and urinary tract problems.

Customers can upload their product success stories and pet photos on the site, and the True Stories platform customizes customers’ pet photos into Polaroid-style portraits on the site with the pet’s name and campaign logo. Customers can then share their Trues Story across their own social media networks.

In the coming months, the Official Poster Pets’ images and stories will be made into full-size physical posters, signage, magazine advertisements and promotional postcards for retailers.

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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