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Pet Food News
On April 17, 2013

The Honest Kitchen launches petfood testimonial sharing platform online

New website features True Stories social media sharing platform

The Honest Kitchen, an all-natural petfood company, launched a new website, which includes the new social media sharing platform, True Stories.

The True Stories platform allows consumers to make their own cats and dogs into "Official Poster Pets" for the company. True Stories product testimonials allow real customers to be spokespeople for The Honest Kitchen by providing feedback on the beneficial effects of the food on their pets’ ailments, such as skin and coat disorders, digestive upset, ear infections and urinary tract problems.

Customers can upload their product success stories and pet photos on the site, and the True Stories platform customizes customers’ pet photos into Polaroid-style portraits on the site with the pet’s name and campaign logo. Customers can then share their Trues Story across their own social media networks.

In the coming months, the Official Poster Pets’ images and stories will be made into full-size physical posters, signage, magazine advertisements and promotional postcards for retailers.

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May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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