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Pet Food News
On May 13, 2013

New Del Monte Meow Mix Facebook app awards cash prizes to users daily

App allows users to upload a photo of their cat, watch it sing Meow Mix's jingle

Petfood maker Del Monte Foods recently launched a Facebook application for its Meow Mix cat food brand.

The app allows users to upload a photo of their cat, map out facial features and then watch the cat perform a rendition of the Meow Mix jingle . Those who use the app are entered to win a US$100 prize, awarded daily, and a US$10,000 grand prize.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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