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Pet Food News
On May 28, 2013

Creator of Freshpet petfood ads wins award

The Terri & Sandy Solution honored with Silver Effie

The Terri & Sandy Solution, a strategic and creative advertising agency located in New York, USA, won the Silver Effie for its campaign on behalf of Freshpet petfood brand.

The Effie recognizes advertising effectiveness. After the release of the “Protest” campaign, Freshpet sales grew 60 percent, making it among fastest-growing petfood companies in America. The campaign, developed by The Terri & Sandy Solution, highlights Freshpet’s benefit of fresh, all-natural dog food and contrasts the brand with other dog food brands. The television commercial, entitled “Protest,” features a variety of dogs wearing protest signs that read, “No Processed Food for Pooches,” “Pups Against Proplyene Glycol” and “Pomeranians Against Preservatives.”

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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