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Pet Food News
On May 28, 2013

Creator of Freshpet petfood ads wins award

The Terri & Sandy Solution honored with Silver Effie

The Terri & Sandy Solution, a strategic and creative advertising agency located in New York, USA, won the Silver Effie for its campaign on behalf of Freshpet petfood brand.

The Effie recognizes advertising effectiveness. After the release of the “Protest” campaign, Freshpet sales grew 60 percent, making it among fastest-growing petfood companies in America. The campaign, developed by The Terri & Sandy Solution, highlights Freshpet’s benefit of fresh, all-natural dog food and contrasts the brand with other dog food brands. The television commercial, entitled “Protest,” features a variety of dogs wearing protest signs that read, “No Processed Food for Pooches,” “Pups Against Proplyene Glycol” and “Pomeranians Against Preservatives.”

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May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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