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Pet Food News
On May 28, 2013

Iams petfood brand to host Doggie Jam concert in Canada on June 8

Concert for dogs, pet owners will be held to celebrate launch of Iams So GOOD! dog food

On June 8, Iams petfood brand will host a concert for dogs in Canada in celebration of the launch of Iams SO GOOD! dog food. The Iams So GOOD! Doggie Jam will bring together nearly 5,000 dogs and their owners to celebrate the love between people and pets.

The Doggie Jam will feature the Toronto Concert Orchestra and Chorus playing classical dog-inspired music. The event will also offer attendees a free product coupon sample, redeemable for a bag of new Iams SO GOOD! petfood.

For more details about the event and to purchase tickets, visit the Ticketmaster website.

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March 2015

The March 2015 issue of Petfood Industry focuses on emerging pet industry trends. Read about NutriFusion, a company that saw immediate growth after expanding from human food into the pet food industry with its fruit and vegetable nutrient-dense products. Also, learn about how so-called "superfoods" are trending as a new pet food ingredient, and why innovation, convenience and sustainability are key in pet food packaging.

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