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Pet Food News
On September 17, 2013

BarkBox subscription dog treat delivery service aims for 100,000 customers by end of 2013

After rebranding in April, Bark & Co. now has customer base of 35,000, raised US$6.7 million to date

BarkBox, an e-commerce and content site for dog owners, was started in December 2011 as a subscription-based pet product delivery service in the US and Canada. The company rebranded in April with the help of US$5 million in funding, now calling itself Bark & Co.

Founded by Matt Meeker, Carly Strife and Henrik Werdelin, Bark & Co. is now offering a mix of products: BarkBox, the subscription service; BarkPost, an online content site; and BarkCare, 24/7 vet care.

To date, the company has raised US$6.7 million and grown to a customer base of more than 35,000. The company aims to have 100,000 users by the end of 2013, driven by word-of-mouth, Facebook marketing and a strong product. Meeker says half of the company's new customers are referred by existing customers.

"The key driver in growth and overall awareness is that we're very careful about building a brand," says Meeker. "We thrive on creativity, brand and living the product."

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May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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