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Pet Food News
On September 18, 2013

Iams airing new commercial featuring therapy dog contest winner

Twitter promotion to donate petfood to pets in need will run through September 30 to coincide with new ad

Iams petfood brand is airing a new commercial in the US that features a story selected as the winner of the "Love Tails" contest. The commercial has been edited down from a long-form video on Facebook to a 30-second ad featuring the story of dog, Brooks, and owner Derek Underwood of Augusta, Georgia, USA.

Brooks is a trained therapy dog who visits assisted-living homes. The commercial featuring Brooks' story will air on major US networks including CBS and NBC.

Along with the new commercial, Iams is launching a Twitter campaign in which one bowl of petfood will be donated to pets in need for each use of #KeepLoveStrong hashtag, up to 10,000 bowls, through September 30.

The "Love Tails" campaign ran from February 13-March 3 and received more than 500 entries from dog and cat owners. The campaign celebrated the love between people and their pets.

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