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Pet Food News
On December 13, 2013

Halo, Freekibble.com partner for 2013 Holiday Kibble Drop 'Inspire Tour'

Halo petfood brand will help deliver more than 500,000 meals to homeless pets

For the third year in a row, Freekibble.com and Ellen DeGeneres' natural petfood company, Halo, Purely for Pets, are teaming up to help homeless dogs and cats across the US this holiday season. During the 2013 Holiday Kibble Drop "Inspire Tour," Halo and Freekibble.com will deliver more than 500,000 meals to pets in need.

The Kibble Drop trucks, including two 18-wheelers, will make a combined 12 stops throughout this holiday season. At each Kibble Drop location, five to eight shelters will receive a petfood donation of Spot's Stew in honor of a special, inspirational pet in that city.

"Supporting shelters is part of our company's mission," says Halo CEO, Steve Marton. "We are inspired by the stories of hope and love we hear every day-and want to honor those pets, pet owners and organizations who exemplify the incredible bond we have with our pets."

As Freekibble.com's official petfood sponsor since 2010, Halo donates the kibble distributed to shelters and rescues throughout the US.

"This year is the third annual Holiday Kibble Drop, and I couldn't be more excited to be a part of it," says Mimi Ausland, Freekibble.com founder. "It makes me feel great to know that so many homeless dogs and cats will be getting healthy, nutritious meals over the holidays. I hope the Kibble Drop will also inspire people to help shelter pets and to think of other ways they can make an impact on animals' lives."

2013 Kibble Drop Cities include: Nashville, Tennessee; Washington, DC: Raleigh, North Carolina; Philadelphia, Pennsylvania; Greenwich, Connecticut; New York, New York; Wichita, Kansas; Phoenix, Arizona; Las Vegas, Nevada; Los Angeles, California; San Francisco, California; Bend, Oregon.

Participating retailers include: Phydeaux, Doggie Style, Pet Pantry Warehouse, All Paws, Pet Club, At Your Service Pets, Red Barn Feed and Saddlery, and Pet Food Express.

Additionally, partners like GreaterGood.org and C.H. Robinson donate resources, time and effort to the trip. Both organizations donate a portion of the freight costs and offer volunteers at each stop.

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May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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