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Pet Food News
On January 13, 2014

Dog owners purchasing premium petfood in spite of economy

74% of dog owners buy top-quality, premium dog food products, according to survey

Dog owners continue to buy premium petfood in spite of the current economic climate, according to a survey conducted by online pet supplies store GJW Titmuss. The survey results indicate that 74% of dog owners purchase top-quality, premium petfood products. Twenty-eight percent of owners buy specialty food for their dogs due to skin problems, weight issues, sensitive stomachs or old age.

The questionnaire indicated that "quality" over "cost" is the most important factor when choosing suitable dog food-61% chose quality while 9% chose cost and 7% chose brand. Other key findings:

  • 85% of people who purchase from GJW solely use the Internet to purchase petfood; 15% purchase both online and in stores; less than 1% purchase directly from veterinarians
  • Chicken (60.9%) and lamb (36.32%) were the most popular flavors of dog food; duck (8.33%) and rabbit (7.08%) were the least common
  • 81.66% of people purchase treats for their dogs
  • 94% of dog owners believe their dog is of "average" weight
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Read the June issue of Petfood Industry!

June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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