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Pet Food News
On January 13, 2014

Dog owners purchasing premium petfood in spite of economy

74% of dog owners buy top-quality, premium dog food products, according to survey

Dog owners continue to buy premium petfood in spite of the current economic climate, according to a survey conducted by online pet supplies store GJW Titmuss. The survey results indicate that 74% of dog owners purchase top-quality, premium petfood products. Twenty-eight percent of owners buy specialty food for their dogs due to skin problems, weight issues, sensitive stomachs or old age.

The questionnaire indicated that "quality" over "cost" is the most important factor when choosing suitable dog food-61% chose quality while 9% chose cost and 7% chose brand. Other key findings:

  • 85% of people who purchase from GJW solely use the Internet to purchase petfood; 15% purchase both online and in stores; less than 1% purchase directly from veterinarians
  • Chicken (60.9%) and lamb (36.32%) were the most popular flavors of dog food; duck (8.33%) and rabbit (7.08%) were the least common
  • 81.66% of people purchase treats for their dogs
  • 94% of dog owners believe their dog is of "average" weight
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Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

READ MORE in Petfood Industry magazine

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