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Pet Food News / Pet Food Market Trends
On February 28, 2014

Nestle Purina's annual Beggin' Pet Parade brings together bacon, Mardi Gras

Parade raised money for local nonprofit animal rescue and adoption organization

Nestle Purina PetCare's 21st annual Beggin' Pet Parade saw thousands of costumed pets and their owners gathered in the streets of St. Louis to celebrate Beggin', bacon and Mardi Gras. Grand Marshal Andy Cohen and band Barenaked Ladies were also at the event, which included a parade, a free concert, a costume contest and other family-friendly activities.

A $10 required registration fee for each pet participating in the parade benefited the Open Door Animal Sanctuary, a nonprofit animal rescue and adoption organization in the St. Louis area, and the Parade raised more than $17,000 for the organization. Registered pooches received a free Beggin' Party Bag filled with Mardi Gras beads, Beggin' brand dog treats and a certificate of participation.

"This year's Beggin' Pet Parade was the best yet with the help of Andy Cohen, Barenaked Ladies and the thousands of parade-goers," said Greg Stinson, Beggin' assistant brand manager. "We love seeing the unique costumes, celebrating the spirit of Mardi Gras and creating memorable moments with pets and their owners. We're already looking forward to next year!"

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Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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