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Pet Food News
On March 6, 2014

Campaign aims to create healthier lifestyle for pets in Philippines

Well-Fed, Well-Nurtured campaign addresses many facets of pet health

Pet Food Institute (PFI) and the Veterinary Practitioners Association of the Philippines (VPAP) have launched the Well-Fed, Well-Nurtured campaign to create a healthier lifestyle for Filipino pets.

In the Philippines, there was one dog for every eight people in 2012, but the average monthly spending on dog food per dog was only 24 cents, compared with $13.89 in the U.S.

The Well-Fed, Well-Nurtured campaign seeks to provide educational initiatives and materials on responsible pet ownership. The campaign says PFI and VPAP "remain committed to promoting and encouraging Filipino pet owners to provide proper nourishment and care to make their pets well-fed and well-nourished cats and dogs."

The campaign seeks to educate pet owners on essential nutrition dogs need. It also stresses the importance of monitoring pets' weight and to avoid overfeeding and severe dieting. It addresses foods that can be poisonous to pets, such as chocolate, onions, grapes, raisins and nuts. The importance of exercise for pets is also highlighted by the campaign, as well as the importance of a supply of fresh, clean water.

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Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

READ MORE in Petfood Industry magazine

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