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Pet Food News
On March 18, 2014

Texas-based natural petfood company aims to go national

Nulo rises from startup to regional brand in four years

Austin, Texas-based premium petfood company Nulo has set its sights on becoming a national brand after growing to a regional presence in the last four years, according to reports. One of the US's largest independent petfood distributors will begin handling Nulo in April 2014, a distribution deal that could find the company's petfood on the shelves of 3,600 pet stores nationwide.

Nulo is exiting the grocery stores currently carrying its products, and has stopped selling directly to customers online, instead partnering with pet specialty sites. With its expanded distribution, the company aims to attract more customers focused on the healthy, fresh premium petfood trends.

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Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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