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Pet Food News
On March 18, 2014

Texas-based natural petfood company aims to go national

Nulo rises from startup to regional brand in four years

Austin, Texas-based premium petfood company Nulo has set its sights on becoming a national brand after growing to a regional presence in the last four years, according to reports. One of the US's largest independent petfood distributors will begin handling Nulo in April 2014, a distribution deal that could find the company's petfood on the shelves of 3,600 pet stores nationwide.

Nulo is exiting the grocery stores currently carrying its products, and has stopped selling directly to customers online, instead partnering with pet specialty sites. With its expanded distribution, the company aims to attract more customers focused on the healthy, fresh premium petfood trends.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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