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Pet Food Market Trends
on June 5, 2014

New petfood products follow functional human food trends

Petfood product launches at this year’s Global Pet Expo and Interzoo mirror many health and wellness trends in human food

Global sales of functional human foods and beverages reached US$118 billion in 2012, up 5% from the year before, according to Nutrition Business Journal as cited by A. Elizabeth Sloan in the April issue of FoodTechnology. The US has the largest sales at US$43.9 billion, an increase of…

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