As the global reach of commercially produced pet diets
continues to expand, one thing remains consistent from market to market, from
formula to formula: The taste of petfood remains incredibly important, but hard
to convey and explain to pet parents. From emerging markets where companion
animals are just starting to make the leap from table scraps to prepackaged,
extruded food to health-conscious developed markets where overweight cats and
dogs need to make the switch from a calorie-laden petfood to a low-fat diet
option, taste remains king. If Fido or Fifi turn up their nose at what their
pet parent is filling their bowl with, no amount of clever ad campaigns or
transparent labeling will get that customer to return to your brand. This is why the palatability of petfood will always be
important to petfood producers and why it’s important for you to know what is
available to help enhance the flavor, smell and texture of dog and cat food.
Let’s take a look at some of the most unique palatants, latest technology and
ground-breaking research in the field of palatability in 2014.Palatants are ingredient systems that
are specially designed to make petfoods, treats and supplements taste better.
Palatants entice a pet to consume a food, treat or supplement that, while nutritious,
may be inconsistent with their native diet, AFB International explains. Dry
foods make more frequent use of palatants, and use palatants at higher inclusion
rates than wet foods. (Wet foods tend naturally to be more palatable due to ...