Pet Food Palatability
on August 20, 2014

Good Taste: Petfood palatability update 2014

The newest petfood palatability technology, research methods and techniques

As the global reach of commercially produced pet diets continues to expand, one thing remains consistent from market to market, from formula to formula: The taste of petfood remains incredibly important, but hard to convey and explain to pet parents. From emerging markets where companion animals are just starting to make the leap from table scraps to prepackaged extruded food to health-conscious developed markets where overweight cats and dogs need to make the switch from a calorie-laden petfood to a low-fat diet option, taste remains king. If Fido or Fifi turn up their nose at what their pet parent is filling their bowl with, no amount of clever ad campaigns or transparent labeling will get that customer to return to your brand.

This is why the palatability of petfood will always be important to petfood producers and why it’s important for you to know what is available to help enhance the flavor, smell and texture of dog and cat food. Let’s take a look at some of the most unique palatants, latest technology and ground-breaking research in the field of palatability in 2014.

Palatants are ingredient systems  that are specially designed to make petfoods, treats and supplements taste better Palatants entice a pet to consume a food, treat or supplement that, while nutritious, may be inconsistent with their native diet, AFB International explains. Dry foods make more frequent use of palatants, and use palatants at higher inclusion rates than wet foods. (Wet foods tend naturally to be more palatable…

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