Advertisement

Pet Food Market Trends
on April 11, 2016

Pet food product trends and positioning claims

In the pet food market, trends are defined by positive and negative attributes.

In the pet food market, as in the processed food market for humans, product trends are defined by positive and negative ("free-of") attributes, variously embodied in brand/product names, product formulations and flavor varieties, product information and positioning claims, and packaging choices and imagery. This flows from the duality that…

To view the full article, please register or login.

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement