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Market Trends and Reports
Pet Food Packaging
Cost-effective sustainability drives pet food packaging trends
As sustainability needs continue to evolve, cost has become a significant factor in the conversation.
Pet Food Marketing and Branding
Private label pet food growth beating out name brands
As store brands become more mainstream and consumer perception and cost consciousness collide, the private label space is seeing growth that outpaces that of name brands.
Market Report
Competitive landscape favors corporate kingpins
The convergence of evolving e-commerce strategies, omnichannel shopping trends and consumer demand for comprehensive solutions presents significant growth opportunities for larger companies.
Pet Food News
Bank of America downgrades Freshpet amid broader pet decline
Bank of America noted that overall pet food growth has declined during the past six months.
Africa
Nigerian pet food market growth fueled by health and humanization
As pet humanization and premiumization gain traction in Nigeria, pet food producers may benefit from focusing on health, wellness and omnichannel distribution.
Market Trends and Reports
Study finds pet owners seek technology to enhance veterinary care
A new survey reveals strong human-animal bonds correlate with increased adoption of pet health technologies and communication tools.
Market Trends and Reports
Report: Brands, retailers face operational challenges in 2026
The 2026 Commerce Readiness Index surveyed 200 U.S. and U.K. retail and brand executives about upcoming macroeconomic pressures.
Business Strategy
General Mills to close Missouri plants bought from Whitebridge
In November 2024, General Mills acquired Whitebridge Pet Brands' North American premium cat food and pet treat business from NXMH for US$1.45 billion.
Adventures in Pet Food
What makes a pet food or treat premium today?
The definition of “premium” pet food products is evolving for people and companies in the industry as well as, most importantly, in the eyes of the consumer.
Adventures in Pet Food
5 pet food issues worth tracking, considering for your brand
Recent issues and challenges in the news could have implications for pet food brands, so they may be worth monitoring and taking action in response.
Adventures in Pet Food
What value do pet owners place on sustainable pet food?
Pet owner survey data show people are interested in pet foods with sustainable attributes, particularly ones related to animal welfare — but will they pay?
Adventures in Pet Food
When pet food purchases don’t match what owners say they want
Data from an ongoing survey of U.S. dog owners reveals a gap between what they rate as the most important dog food attributes and what they actually buy.
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