East Asia

Market Trends and Reports

Southeast Asia's job market adapts to new pet-rearing trends

Growing demand for premium pet food is creating new roles in Southeast Asia's pet food industry, while specialized talent remains in short supply.

Young couple sitting on a concrete ledge holding a brown dog on a city street

Brand Insights

Helping you navigate the evolving pet supplements industry

Petfood Industry

Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.

Helping you navigate the evolving pet supplements industry

Southeast Asia's table-scrap feeding down to 40% or less

Table scraps still linger in some Southeast Asian pet bowls, but commercial food is closing the gap fast as owners rethink what's safe, and convenient, to feed.

Happy brown and black dog sitting in kitchen with food and water bowls

South Korea's pet population rises as dog meat ban nears

South Korea's registered pet population grew more than 5% in 2025, even as newly registered animals declined, as the country's total ban on dog meat farming approaches.

White fluffy puppy sitting on gray stone with autumn background

Nestlé Purina invests CHF 157 million in Thailand pet food expansion

Investment will expand Purina production in Rayong to meet rising Asia-Pacific demand for premium pet nutrition.

Asia leads a culturally connected pet food revolution

Regional pet food makers across Asia are turning centuries-old culinary and medicinal traditions into new nutrition concepts, from ginseng-infused kibble to lab-grown quail treats.

Happy Shiba Inu dog with tongue out sitting in grass and wildflowers on sunny day

Pet Fair South East Asia set for October 28-30 in Bangkok

Pet trade show returns with 450 exhibitors expected from 40 countries.

Crowded trade show exhibition floor with multiple branded booths, signage, and attendees networking.

Calamities destroy Philippine agri products useful in pet food

Back-to-back typhoons and mounting El Niño losses are eroding the Philippines' ability to supply pet food raw materials to itself, let alone the region.

Satellite view of a hurricane with a distinct eye surrounded by spiraling white clouds over blue ocean

Pet Fair Asia 2026 exhibitor list now online

The exhibitor list for the Aug. 19-23 Shanghai show is now available, with VIV Select China co-located at the venue this year.

28th PetFair Asia event promotion showing exhibitor list search feature and event details for August 19-23, 2026 in Shanghai

Bundled pet products appeal to multi-pet households in APAC

Research reports find APAC's growing multi-pet households are driving demand for bundled and subscription-based pet care products.

Tabby cat and white dog examining an open box of pet supplies on a wooden table in a bright, minimalist bedroom.

Market Trends and Reports

Report: China pet food market shifts toward preventive health

According to Moojing Market Intelligence, China's online pet food market is moving from volume-based feeding to precision health management, with pet supplements growing 20.3% year-over-year.

Adult and child sitting outdoors sharing a snack, with pink flowers blooming in a planter behind them

Fat cats alert raised in key Asian countries

China, Japan and Taiwan report rising feline obesity, driven by overfeeding and indoor lifestyles, spurring a new pet weight-loss drug market.

Person in blue shirt holding a gray and white cat in a modern kitchen with white countertops and stainless steel sink

Phytonutrients in pet food pushed

A veterinary expert is urging Philippine veterinarians and pet food professionals to incorporate phytonutrients into pet diets and supplements to support health and curb antimicrobial resistance.

Colorful arrangement of superfoods, berries, turmeric, seeds, and supplements with powder dispersion effect

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