Pet Obesity

Survey: Vegan cat diets tied to lower overweight odds

An online survey of 1,305 cats found those fed vegan diets had lower odds of being assessed as overweight than cats fed meat-based diets, though the difference was not statistically significant.

Vegetable art cat made from cucumbers, carrots, and peppers sitting on a sunny windowsill

Brand Insights

Helping you navigate the evolving pet supplements industry

Petfood Industry

Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.

Helping you navigate the evolving pet supplements industry

Purina study ties lean feeding to canine longevity

The Purina Institute marked the 25th anniversary of its 14-year Labrador retriever study, which found lean-fed dogs lived a median of 1.8 years longer than their littermates.

Dog life span comparison showing 11.2 years for small-to-mid dogs and 13 years for lean-hid dogs

Pet food marketers’ guide to blame-free obesity communication

Respectful communication does not require avoiding the word obesity. The guide favors precise descriptions over euphemisms that can minimize a health concern.

Veterinarian discussing pet nutrition with owner and pets in clinic, with no-pizza dietary sign visible

Product Launches

Purina's Petivity launches AI-powered smart feeder for cats

Petivity, a Purina brand, is releasing a new smart feeder that uses facial recognition technology to track individual cats' eating habits in multi-cat households.

White automatic pet feeder with black bowl dispensing dry kibble on wooden kitchen counter

Product Launches

JustFoodForDogs launches digestive care diet, updates metabolic formula

The company added a prescription diet for dogs with gastrointestinal conditions and revised its Metabolic + Weight Control recipe with a single protein source.

JustFood for Dogs digestive care fresh dog food package with poultry and vegetable ingredients

Fat cats alert raised in key Asian countries

China, Japan and Taiwan report rising feline obesity, driven by overfeeding and indoor lifestyles, spurring a new pet weight-loss drug market.

Person in blue shirt holding a gray and white cat in a modern kitchen with white countertops and stainless steel sink

Supplements Supplier Brief

ADM research explores gut-metabolic axis for pet postbiotics

In recent research, a new postbiotic strain from ADM shows promise for supporting healthy glucose metabolism in dogs during weight management.

Digital illustration of dog microbiome showing digestive system, bacteria, and organ health connections with neon color-coded pathways.

Wellness Pet studies: 80% of dogs lost weight on these recipes

Feeding studies found more than 80% of dogs lost weight in 10 weeks or less on the CORE recipes while maintaining lean mass, with no weight regain during the maintenance phase.

Golden retriever eating from purple bowl next to Wellness Core grain-free dog food bag

Hill's launches feline formula combining weight, joint management

Hill's Prescription Diet Metabolic + j/d addresses obesity and mobility concerns simultaneously in cats, available through veterinary recommendation.

Hill's Prescription Diet Metabolic + Mobility cat food bag with black and white cat image

IAMS, Strava partner to encourage active lifestyles for pets

The collaboration introduces a "Pet Tag" feature on Strava and monthly challenges aimed at motivating dog owners to move more with their pets.

Person in jeans walking white dog on colorful leash on tree-lined path

Dr. Pol launches non-prescription clinical nutrition dog food

Veterinarian-formulated line targeting weight management, food sensitivities and gastrointestinal care will be sold exclusively at Walmart.

Veterinarian and young girl petting a dog next to Dr. Pol Clinical Nutrition pet food bag in residential yard

Cat food label guidelines differ from predicted energy needs

Researchers surveyed feeding guidelines on 802 commercial cat foods across 11 retail locations in Canada.

Brown dog food kibbles scattered with magnifying glass highlighting texture

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