Pet Obesity

Pet Obesity
Hill's launches feline formula combining weight, joint management
Hill's Prescription Diet Metabolic + j/d addresses obesity and mobility concerns simultaneously in cats, available through veterinary recommendation.
Hills Prescription Diet Metabolic Jd
Pet Food News
IAMS, Strava partner to encourage active lifestyles for pets
The collaboration introduces a "Pet Tag" feature on Strava and monthly challenges aimed at motivating dog owners to move more with their pets.
Dog And Owner Walking Rebeccas Pictures Pixabay com
Pet Food News
Dr. Pol launches non-prescription clinical nutrition dog food
Veterinarian-formulated line targeting weight management, food sensitivities and gastrointestinal care will be sold exclusively at Walmart.
Dr Pol Clinical Nutrition
Research Notes
Cat food label guidelines differ from predicted energy needs
Researchers surveyed feeding guidelines on 802 commercial cat foods across 11 retail locations in Canada.
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Pet Obesity
Study: Weekly GLP-1 therapy for cats enters clinical trial
Cornell University researchers are evaluating a once-weekly protein therapy designed to help overweight cats achieve healthier body condition.
Excess weight is one of the most common health issues in cats today.
Pet Obesity
IAMS partners with Garfield on overweight cat awareness campaign
Mars Petcare
The brand promotes its new healthy weight cat food through Mall of America installation and online content series.
The IAMS brand has launched a national campaign, partnering with Garfield, to raise awareness for the critical issue of overweight cats in the U.S.
Adventures in Pet Food
Pet obesity outlook: Positive signs, still work to do
As we mark World Pet Obesity Week for 2025, signs point to progress in addressing this problem, including with pet owner awareness, new tools and research.
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Pet Obesity
Proper pet food, not appetite suppressants, key to managing pet obesity
According to this veterinarian, pet food professionals have unique opportunities to support healthier weight management as overweight pet numbers increase.
The amount of calories an animal needs is based on more than their ideal body weight. Age, breed, metabolism, medical conditions, and amount of exercise all play a role.
Market Report
The veterinary profession and pet food
Traditionally, veterinarians have not been provided with nutritional education that matches pet owner expectations.
Veterinarians must be provided with nutritional education that matches pet owners’ unique needs with regards to their animals’ health and wellness.
Pet Obesity
Study: Canine obesity stems from various complex factors
Texas A&M University research identifies breed-specific feeding challenges affecting half of U.S. dogs.
Researchers found that popular sporting breeds — particularly Labrador retrievers and Golden retrievers — demonstrate significantly higher food motivation compared to other breed groups.
Ingredient Issues
Miscounting calories: Why pet food calorie calculations need fixing
Accurate calorie-counting is vital to keeping pets healthy in the midst of an obesity crisis.
Imprecise metabolizable energy calculations can complicate pet health, making it imperative that the numbers used are accurate.
Market Trends and Reports
Veterinary pet food diet trends: Evolving to meet expanded needs
Pet owners are more conscious of their pets’ health than ever, which means they’re heading toward science-backed and veterinarian-approved foods for their animals.
Veterinary Rx and over-the-counter vet-approved pet foods continue to grow in scope and availability as pet owners look to the long-term health of their pets.
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