Nutrition

Pet Food Ingredients

Biotics: Science leading the way in a new era of functional ingredients

Pre-, pro- and postbiotics continue to evolve in pet formulations as research searches for answers.

Aug2025 Biotics Istock com

Brand Insights

Rethink minerals to boost pet health and build lasting loyalty

Zinpro®

What if essential nutrients already required in pet diets could become your brand’s key differentiator? See how to get a competitive edge with pet-proven performance minerals.

Rethink minerals to boost pet health and build lasting loyalty

Insect-based Cat and Dog Food

Insectflux marketplace connects agrifood with insect protein

Climate-tech startup launches global B2B2C platform linking agrifood waste with insect farms to supply sustainable protein ingredients.

Insectflux transforms food waste and organic byproducts into high-value, climate-smart solutions by connecting food producers, insect farms, and buyers across multiple industries from pet food and aquaculture to regenerative agriculture and more.

Butternut Box launches fresh dog food health study

UK fresh dog food company receives Innovate UK funding for research project examining diet's impact on canine skin health, immune response and overall well-being.

Insect-based Cat and Dog Food

Innovafeed suspends operations at Decatur, Illinois, insect facility

Company says funding challenges have forced an 18-month pause at its Illinois pilot facility, though it maintains the broader project with ADM remains on track for future expansion.

Innovafeed said the insect innovation center in Decatur is 'temporarily paused' for now.

Pet Food Ingredients

Five functional benefits of corn in pet food formulations

Research and practical applications suggest corn offers multiple functional benefits that merit consideration in modern pet food development.

Bauhaus Painting Of A Cat In A Corn Field

Pet Food Marketing and Branding

Omni seeks dog breath inspector to test oral health supplement

The lucky person will evaluate the company's Fresh Breath supplement effectiveness and offers £9,000 compensation.

Omni is offering compensation to a dedicated dog owner willing to sniff their dog's break every day for 12 weeks in the name of science.

Other Half launches Pumpkin Bacon Latte multivitamin for dogs

Pet wellness brand introduces seasonal twist on daily supplement with 45 active ingredients targeting gut health, joints, skin, coat and immunity.

Other Half lets dogs join the fall fun with its Pumpkin Bacon Latte kit.

Proper pet food, not appetite suppressants, key to managing pet obesity

According to this veterinarian, pet food professionals have unique opportunities to support healthier weight management as overweight pet numbers increase.

The amount of calories an animal needs is based on more than their ideal body weight. Age, breed, metabolism, medical conditions, and amount of exercise all play a role.

Pet Food Additives/Supplements

Study: LP815 probiotic reduces canine anxiety, aggression

Four-week randomized study of 40 dogs shows measurable behavioral improvements with proprietary GABA-producing strain developed by Verb Biotics.

With behavioral issues affecting up to 85% of dogs, Verb Biotics noted LP815 provides a clinically supported approach to ease anxiety, reduce aggression, and support more restful, consistent sleep.

Ingredient Issues

10 takeaways: Apple cider vinegar as a dog and cat food ingredient

Apple cider vinegar may affect pet health, and more than five years ago, one scientist called for research to verify its benefits and possible drawbacks in pet food formulations.

Chat Gpt Image Aug 19, 2025, 11 16 16 Am

Pet Food Additives/Supplements

Earth Buddy debuts liposomal glutathione supplement for dogs

Company introduces industry's first liposomal delivery system for glutathione designed to support cellular function, liver health and detoxification in dogs.

Earth Buddy introduced its Liposomal Glutathione for Dogs at SuperZoo 2025 in Vegas.

Pet Food Additives/Supplements

10 takeaways: Superfood trends reshape pet food formulations

In a recent Trending: Pet Food, Healthybud CEO Kyle Feigenbaum explains how consumer knowledge and personal health experiences are accelerating the integration of functional ingredients from human nutrition into pet products.

Superfood ingredients are increasingly being incorporated into pet food formulations as manufacturers respond to consumer demand for functional nutrition benefits.

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