Nutrition

Pet Food Regulations

Earth Buddy addresses upcoming federal hemp regulation changes

As Congress weighs new limits on hemp-based pet products, the company says it is reformulating some items ahead of a possible Dec. 11 deadline.

Erin Hinterland Cbd Oil Lab Pixabay

Market Trends and Reports

Survey: Pet wellness becoming a household habit

As the U.S. pet supplement market reaches $3.4 billion, new data shows pet owners are extending their own preventive wellness habits to their pets.

According to a recent survey from Lillie&Lee, shared wellness is becoming a household mindset.

NASC Regulatory Update

Update: Animal Health Supplement Act would give products legal home

Learn the details on the legislation's timeline, regulatory coordination and a proposed product registration requirement.

NASC is finalizing language for the Animal Health Supplement Act and plans to seek congressional sponsors starting in September, with formal introduction likely in 2027.

Pet Food Regulations

FDA to require GRAS notifications for animal food

The proposed rule would end decades of voluntary reporting, and industry groups, legal experts and law firms are already flagging gaps that could leave newer ingredient pathways exposed.

A proposed FDA rule would end voluntary GRAS reporting, requiring manufacturers to notify the agency of ingredient safety determinations for animal food.

Pet Supplements & Treats Digest

Microbiome's influence extends well beyond gut-brain axis

Here are 10 ways the canine microbiome may support skin, joint, oral and respiratory health, not just digestion and behavior.

Canine Microbiome Tim Wall Dall E

Industry Voices

Clinical proof turns postbiotics into brand loyalty

Pet parents are looking for more — here's why clinically validated ingredients are important for repeat purchases and premium positioning.

Clinical validation is becoming a key differentiator in the pet postbiotic market, with brands increasingly relying on peer-reviewed research to prove efficacy and build pet parent trust and repeat purchases.

Product Launches

Host Defense launches mushroom supplement for pets

New powder formula targets immune function and whole-body wellness in dogs and cats.

Host Defense Mushrooms

Mars research highlights 5 science-driven shifts in dog nutrition

Advances in nutritional science are reshaping how dogs are fed, according to experts at Mars Pet Nutrition.

Puppies require up to 3.5 times more protein and twice the fat of adult dogs, along with specific levels of omega-3 and omega-6 fatty acids that support brain and vision development.

Adventures in Pet Food

To reach pet owners, focus on outcomes, not ingredients

In developed pet food markets like the U.S. and developing ones like Brazil, owners are paying attention to health outcomes for their pets, rather than formulations.

Trending: Pet Food Podcast

EPISODE 115: What body systems, aside from the gut-brain connection, does the microbiome influence?

Dr. Bushra Schuitemaker explains how the canine microbiome shapes skin, joint, oral and respiratory health, not just digestion and behavior.

Market Trends and Reports

Report: Animal welfare drives pet food choices

An industry report from The Humane League finds that animal welfare outweighs environmental concerns in pet owners' purchasing decisions, with companies including J.M. Smucker Co., Goodness Gracious and Evermore Pet Food citing progress on cage-free egg sourcing.

The report cited J.M. Smucker Co., Goodness Gracious and Evermore Pet Food for progress on cage-free egg sourcing, with J.M. Smucker Co. having sourced 100% cage-free eggs for its pet food products since 2022.

Mergers and Acquisitions

Ever After Foods acquires Fishway, expands protein platform

Ever After Foods buys aquatic cell line technology and scientific team from Fishway, with initial focus on cultivated protein ingredients for premium pet food.

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