News Hound

Healthy pet food is Blue Zone for cats, small dogs, reptiles and birds

Although the Blue Zone concept may have been debunked, healthy eating may be a common factor in both long-lived pets and people.

Myrtle the Turtle takes a walk in Florissant, Missouri. May 28, 2018

Brand Insights

Pet food ingredient insights for new product development

WATT Global Media

Explore sustainable and healthy ingredients that keep your formulations profitable.

Pet food ingredient insights for new product development

Farmed insect welfare affects pet food ingredient production

Pet owners tend to show concern for animal welfare overall. Ethical treatment of insects could differentiate a pet food brand.

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Sustainable Dog and Cat Food

Local sustainability collaborations boost pet food brands

Like the old environmental adage to think globally and act locally, partnering with local environmental and social groups offers several benefits to pet food companies, especially smaller brands.

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Transparency tames social media rumors for pet food brands

By maintaining open lines of communication and demonstrating accountability, pet food manufacturers can mitigate the impact of rumors and improve their ability to identify and resolve real issues before they escalate into larger crises.

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Keep watching the SKUs! Social media amplifies pet food rumors

Social media attention may play a role in propagating rumors and lending them credence.

Dall·e 2024 08 29 09 23 09 A Campy 1950s Comic Book Style Image Featuring A Humanoid Cat Dressed As A Federal Secret Agent, Complete With A Trench Coat, Fedora, And Dark Sunglas

Humanization vs. anthropomorphizing of pet food

Distinguishing between humanization and anthropomorphism has implications for pet food formulation and marketing.

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Cell-cultured meat for pet food nearing market appearance

Cell-cultured meat remained fantasy for most of the century and a quarter since it was first introduced in science fiction. However, like artificial intelligence, drone warfare, fusion power and electric cars, reality has caught up with readers.

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Alpha wolf concept is too furious for pet food industry

One of Hollywood’s alpha males, Vin Diesel, unwittingly debunked the dominance hierarchy idea in a quote from "The Fast and the Furious” series.

Dall·e 2024 02 08 08 37 37 Impressionist Oil Painting Of Wolf In Business Suit

Fur babies or fur egos? Pets as extensions of the self

Pet owners likely feel better about pampering a pretend child than an extension of their own selves.

An Oil Painting Of A Dog Looking In A Mirror

Pet Ownership Statistics

AI-animated robot pets don’t eat pet food or want treats

One robotic dog responds to more than 35 voice commands and servos to run, flip and otherwise caper. However, the robo-Rovers aren’t cuddly…yet.

Dall·e 2023 11 09 11 48 56 Synthwave Image Of A Cat Using A Computer, The Cat Is A Hacker

Market Trends and Reports

Latin American pet food industry overcomes geography, economics

Trade agreements in Latin America have had a mixed impact on the pet food industry.

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Wildlife conservation differentiates pet food brands

People who care about pets tend to care about animals in general. Sometimes pets lead people to appreciate wildlife in revolutionary ways.

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