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Pet Food Marketing and Branding
Pet food brands can balance AI personalization with consumer trust
The best AI marketing personalization should feel like, ‘They understand my pet,’ not ‘How do they know that?’, one expert said.
Latest News
Entosystem climate benefits verified, company commercializes first carbon credits
Purina opens applications for 2027 innovation prize
Calamities destroy Philippine agri products useful in pet food
Wet pet food costs up to 122% more per pound than dry
Petfood Forum 2027 launches call for papers
Purina opens new $550 million factory in Ohio
AAFCO names first poster contest winners
Featured
European pet care retailers announce expansions
Calamities destroy Philippine agri products useful in pet food
More from PetfoodIndustry
Europe
European pet care retailers announce expansions
Specialty pet retailer Musti Group of Finland and online pet retailer Zooplus, based in Germany, reveal strong financial results and new outlets as evidence of growth.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Ingredients Usage Analysis
Infographic: 50 first ingredients in dry pet food by price point, chicken most common
Corn-first dry pet foods occupy the value tier, chicken-first spans price points. Dry cat food was more expensive than dry dog food in the sample.
Pet Food Regulations
Earth Buddy addresses upcoming federal hemp regulation changes
As Congress weighs new limits on hemp-based pet products, the company says it is reformulating some items ahead of a possible Dec. 11 deadline.
News Hound
Treat market, North Sea expansion, recall: Petfood Industry News Quiz Aug. 21-27
This week’s Petfood Industry News Quiz covers pet treat market growth, a wet dog food recall, advances in canine nutrition, expansion into the Baltic market and a major dry dog food reformulation.
Pet Food News
Globe Buddy expands into Baltic pet market
Danish pet food company Globe Buddy is expanding into Lithuania, Latvia and Estonia through a new distribution partnership with Euromedika.
Market Trends and Reports
Pet treats market to reach US$58.7B by 2031
MarketsandMarkets projects the global pet treats industry to grow at a compound annual growth rate of 8.9% through 2031, citing rising pet ownership, premiumization and demand for functional ingredients.
In Print
August 2026
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Archives
Pet Food Recalls
Fromm Family Foods recalls wet dog food over metal contamination
Company is recalling its Turkey Pâté and Diner Classic Milo's Meatloaf Pâté due to potential metal contamination.
Adventures in Pet Food
To reach pet owners, focus on outcomes, not ingredients
In developed pet food markets like the U.S. and developing ones like Brazil, owners are paying attention to health outcomes for their pets, rather than formulations.
Trending: Pet Food Podcast
EPISODE 115: What body systems, aside from the gut-brain connection, does the microbiome influence?
Dr. Bushra Schuitemaker explains how the canine microbiome shapes skin, joint, oral and respiratory health, not just digestion and behavior.
Safety & Quality
OSHA fines NaturPak after kettle deaths, injuries
The U.S. Department of Labor cited the Wisconsin-based food manufacturer following two industrial kettle incidents that killed three workers and seriously injured two others.
Europe
EU import duty could reshape pet food e-commerce
The European Union's new customs duty on low-value parcels is expected to reshape e-commerce logistics more than it disrupts mainstream pet food sales.
Pet Food Recalls
Years recalls fresh meals over dog eye illness
The U.K. subscription dog food company said it is pulling all fresh meals as a precaution while it investigates reports of sudden bilateral dry eye in customers' pets.
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