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Pet Supplements & Treats Digest
Roundtable: What are vets telling clients about pet supplements?
We asked four veterinarians how supplement conversations start, where pet owners get their information and which quality indicators the vets weigh before recommending a product.
Latest News
RAWZ Natural Pet Food names Midwest territory manager
i-Tail completes $160 million Phelps Pet Products acquisition
Purina Dog Chow float joins 100th Macy’s parade
Pet Sustainability Coalition names Heather Pfahl as CEO
Volare opens insect protein plant in Finland
Report: In September, cat food sales outpace dog food
Pet Food Institute names Reed Howlett board chair
Featured
i-Tail completes $160 million Phelps Pet Products acquisition
Fish food now a highly lucrative sub-category of SEA's pet food industry
More from PetfoodIndustry
East Asia
Fish food now a highly lucrative sub-category of SEA's pet food industry
Rising pet fish ownership in Southeast Asia's crowded cities is fueling demand for premium functional and therapeutic aquarium diets.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Adventures in Pet Food
Novel pet food proteins: Promising, yet long path to market success
A new report on alternative pet food ingredients, mainly proteins, shows some with high potential but still needing development, research and consumer acceptance.
Trending: Pet Food Podcast
Episode 119: How are human trends affecting pet food branding?
CBX's Satoru Wakeshima explains why human trends now reach pet food in real time and how brands can use packaging cues, storytelling and consumer education to earn pet owners' trust.
Business Strategy
5 takeaways: Leading through crisis takes calm, credibility and courage
Former Pet Food Institute CEO Dana Brooks Christy shared five leadership lessons from three decades in food, agriculture and policy.
Industry Voices
Pet supplement compliance risks can hide between audits
An SGS quality expert outlines how animal supplement companies can use supplier, testing and complaint data to build on certification and catch problems before an auditor, retailer or regulator does.
Petfood Forum News
Food futurist Jack Bobo keynotes Petfood Forum 2027
Jack Bobo of the UCLA Rothman Family Institute for Food Studies will explain why pet food's demand curve is poised to break away from human food's.
In Print
October 2026
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Market Report
Retail, e-commerce reshape veterinary pet food sales
Pet owners are increasingly nutrition-focused when it comes to health and wellness, making veterinary formulas of continued interest.
Pet Ownership Statistics
HABRI survey finds 74% of Americans own pets
The Human Animal Bond Research Institute’s 2026 benchmark survey found growing awareness of the health benefits of pets is tied to rising pet ownership and to pet care decisions, including nutrition.
Pet Food Market
Petflation lowers to 2.2%; pet food prices ease in September
Year-over-year U.S. pet price inflation fell a full percentage point in September, while pet food prices edged down from August and rose 1.5% from a year earlier.
Market Trends and Reports
Proactive pet owners driving pet food longevity trends
Pets are living longer than ever before, and pet parents are looking for solutions that ease transition from adult to senior.
Pet Food Palatability
Japanese study reveals why cats don’t finish their food
Researchers at Iwate University found that cats grow habituated to the smell of the same food, which curbs their appetite until a new scent revives it.
Adventures in Pet Food
Top human food trends: Nutrient density, protein plus, longevity
Innova Market Insights’ annual list of the top 10 human food and beverage trends for the coming year include ones that dovetail with pet owner demands.
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