The Pet Sustainability Coalition (PSC) announced a partnership with KibbleLab, a pet food comparison and research platform, to help consumers identify brands accredited by the organization.
PSC-accredited food and treat brands will now carry a "Pet Sustainability Coalition Accredited" designation on KibbleLab. The designation links to each accredited company's profile in PSC's member directory, where additional information about the company's sustainability practices is available. The feature currently applies only to PSC-accredited food and treat brands.
"At PSC, our mission is to make sustainability a competitive advantage for responsible pet companies while making it easier for consumers to identify brands that are creating meaningful impact," said Hannah Tirrell-Wysocki, senior accreditation manager. "Partnering with KibbleLab brings trusted sustainability information directly into the consumer research process, giving accredited brands greater recognition while empowering pet parents to make informed purchasing decisions."
Austin Saunders, co-founder, said KibbleLab is committed to helping pet parents make confident, informed decisions about the products they choose. "Adding PSC accreditation to our platform gives users access to credible sustainability information from an independent third-party source while recognizing brands that are demonstrating real leadership in responsible business practices," Saunders explained.
Consumers can visit KibbleLab.com to view PSC-accredited brands. Brands interested in earning PSC accreditation can find more information on PSC's website.
