BIXBI Pet became the first pet food company to earn Clean Label Project certification for 13 dog kibble products, demonstrating third-party verified safety from heavy metals, pesticides, and environmental contaminants that are not required to be disclosed by federal regulations.
- First pet food company to certify dog kibble products under Clean Label Project
- 13 certified products including Rawbble and BIXBI dog recipes, plus new ProteinBlend line
- Independent testing verifies safety from heavy metals, pesticides, and plasticizers not listed on ingredient panels
- Standards exceed minimum regulatory requirements and address federal disclosure gaps
- Cat kibble line currently undergoing testing for portfolio-wide certification
BIXBI Pet announced that 13 products across its portfolio have earned Clean Label Project certification, making it the first pet food company to certify dog kibble products under the program.
The certification requires products to complete third-party testing for industrial and environmental contaminants, including heavy metals and pesticides, and to meet standards for purity, safety and ingredient integrity.
Contaminants such as heavy metals and pesticides can enter the food supply before an ingredient reaches a recipe, and no federal requirement exists to disclose them. BIXBI said the certification addresses that gap.
The certified products include the company's Rawbble and BIXBI dog recipes. BIXBI is also testing its cat kibble line for Clean Label Project certification, with the goal of extending third-party-verified testing across its kibble portfolio.
"Third-party certifications like Clean Label Project validate the standards we hold ourselves to every day as we deliver nutritious recipes for pets," said Rachel D'Agostino, CEO of BIXBI Pet. "Our commitment to clean and healthful ingredients defines us, and we are pleased to see this external recognition."
"Earning Clean Label Project certification across 13 products demonstrates BIXBI Pet's continued focus on transparency and product quality," said Molly Hamilton, executive director of Clean Label Project. "Our program recognizes brands that take proactive steps to identify and address contaminants in the products consumers rely on every day. This certification reflects BIXBI Pet's commitment to accountability and to raising industry standards for pets."
What is the Clean Label Project?
Clean Label Project awards certification to products that meet its standards for purity and safety through independent testing. Products are evaluated for industrial and environmental contaminants and other substances — including heavy metals, pesticides and plasticizers — that do not appear on an ingredient panel and are measured against health-based benchmarks that often exceed minimum regulatory requirements. Because these contaminants originate in the environment rather than in a company's recipe, the certification is designed to recognize brands that test for and minimize them, not to single out a product as unsafe.
The certification news coincides with the launch of ProteinBlend, BIXBI's newest product line, whose Beef and Chicken recipes have also earned Clean Label Project certification. ProteinBlend builds on BIXBI's Rawbble freeze-dried-coated kibble with two additions: air-dried jerky bites, intended to support skin and coat health, and freeze-dried pieces, added for additional protein.
