News & Newsletters

Trending: Pet Food Podcast

EPISODE 78: What might 2025 look like for the pet food market?

Host Lindsay Beaton talks with Nicole Hill, executive director of MarketPlace, about novel proteins, biotic benefits, pet parent shopping trends, and the top social media platform to watch next year.

Sound Cloud Cover Art 800x800 Nicole Hill

Brand Insights

Pet food ingredient insights for new product development

WATT Global Media

Explore sustainable and healthy ingredients that keep your formulations profitable.

Pet food ingredient insights for new product development

Kradle secures $4M investment to expand pet supplement offerings

Funding will help the pet wellness brand grow its product line and distribution network.

Pet Food Marketing and Branding

Eukanuba, Katie Couric highlight service dogs in Canine Companions' 50th year

Partnership celebrates the life-changing impact of service dogs for people with disabilities.

The 'Unleashed with Katie Couric' series will feature a retired Army Colonel who became the first military amputee to return to combat, and his journey of healing with his Canine Companions service dog.

Coperion to streamline US operations

Coperion will relocate its North American operations in Salina, Kansas, U.S., to its facilities in Whitewater, Wisconsin; Sabetha, Kansas; and Kansas City, Missouri.

Alphia names vice president of operations

Cody Risner will join this co-manufacturer's leadership team.

Cody Risner, vice president of operations, Alphia

Pet Food Market

Ecuador drops value-added tax on pet food

Beginning February 1, more than 8 million Ecuadorian families with pets are expected to see a reduction in pet food costs.

The elimination of VAT on pet food marks a significant milestone for the Ecuadorian market.

Dog and Cat Food Nutrition

2 opportunities for health and wellness pet food

Pet food remains central to pet owners’ health and wellness strategies, with consumers favoring functional, condition-specific and science-backed formulations.

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Pet Ownership Statistics

Pet generation gap as Boomers humanize more than Gen Z

Pet food marketers may benefit from focusing on older generations, as the human-animal bond strengthens over time, and older owners express a stronger desire to have pets for as long as possible.

Dall·e 2025 01 23 19 37 56 A Whimsical Illustration Of Two Humanoid Dogs Driving Cars On The Left, An Older, Distinguished Humanoid Dog With Gray Fur Is Driving A Classic Black

Pure Cravings launches premium mercury-tested cat food

Company partners with Mud Bay to stock its product in 64 locations across the Pacific Northwest.

Pure Cravings cofounder Sean Wittenberg announced his company has partnered with Mud Bay to carry its mercury-tested cat food in 64 locations.

Natoo Pet Foods names vice president of sales

Joel Katz is appointed to lead sales strategy and drive growth across North America.

Joe Katz, vice president of North American Sales at Natoo Pet Foods.

Midwestern Pet Foods donates meals for pets impacted by fires

Donations were made in partnership with Phillips Pet Food & Supplies, Central Garden & Pet, and Pet Food Experts.

MPF To The Rescue assists communities during difficult times including the aftermath of natural disasters.

Pet Ownership Statistics

US pet population growth slow, cats rise dogs fall

Along with slow growth rates, pet ownership preferences have shifted as dog ownership declined and cat ownership grew, reversing earlier trends.

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