News & Newsletters

News Hound
Wagyu, AI formulation, electron beams: Petfood Industry News Quiz October 30–November 5
Test your knowledge of this week’s pet food news, from cultivated wagyu and AI-assisted formulation to raw food safety, European packaging regulations and Vitalcan’s retail expansion.
Animated pet food production facility showing dogs watching an automated supply chain with smart technology processing premium ingredients
Market Trends and Reports
Freshpet refrigerated pet food sales rose 10% in Q3 2026
Volume gains and lower production costs lifted profitability as the fresh pet food maker raised its full-year sales outlook.
Whimsical steampunk wooden machine with gears, a cheerful dog, fresh vegetables, and decorative elements in a spiral design
Pet Food Marketing and Branding
Kibbles ’n Bits launches heist-themed dog food campaign
Post Consumer Brands debuted a 45-second, heist-themed trailer starring dogs to kick off a new Kibbles ’n Bits campaign that also brings back the brand’s jingle for the first time in more than 20 years.
Brown dog eating from bowl next to Kibbles 'n Bits dog food package with 'Do It For The Bits' promotional text
Pet Food Ingredients
Cultivated wagyu beef gains UK pet food approval
Ivy Farm Technologies can now supply its cultivated wagyu beef to U.K. pet food brands, with its first commercial-scale production run expected to be completed in early 2027.
Golden Shih Tzu dog sitting behind white bowl of dry kibble on blue background
Supplements Supplier Brief
PetLabCo dog supplements roll out to 1,500 PetSmart stores
Four PetLabCo products designed to support gut, dental, joint and immune health are now sold in PetSmart stores nationwide.
Pet Food Ingredients
GAPFA updates fact sheet on carbohydrates in pet food
The Global Alliance of Pet Food Associations revised its carbohydrate fact sheet to reflect current science and changing global labeling requirements.
Pet Food Marketing and Branding
Purina’s ‘A Different Breed’ wins three Daytime Emmys
The nine-episode Prime Video docuseries, produced by Purina Films with InkBlot Narratives, follows 18 teams competing in the Purina Pro Plan Incredible Dog Challenge.
Woman throwing yellow frisbee to brown and white dog at outdoor sporting event with Purina branding
Pet Food News
ADM to showcase pet postbiotics at Fi Europe
The company will present postbiotic supplement formulations, soy protein ingredients and flavors for pet food at the Frankfurt, Germany, trade show.
YOUR BRAND pet health supplements and wellness products including boxes, containers, and dosage syringe
Product Launches
Blue Buffalo launches bone broth boosted cat food
Wilderness Bone Broth Boosted recipes, made with chicken bone broth, can be served as dry kibble or mixed with water to create a broth.
Blue Buffalo Wilderness cat food packaging with bone broth formula displayed on wood with cat in background
News Hound
TOOL: Pet food protein-blend calculator explores ingredient cost tradeoffs
This interactive calculator identifies blends of three ingredients that meet a specified minimum protein level.
Anthropomorphic terrier dog operating typewriter at warehouse desk surrounded by grain storage bins and forklifts
Dog and Cat Food Nutrition
Beyond age, food amount may explain some puppy, adult dog gut differences
Some digestive differences between puppies and adults may reflect the greater amount of food puppies consume to support growth, rather than age alone.
Wooden beagle figurines, adult and puppy, with one eating from a carved wooden bowl
Petfood Forum News
Melamine recalls at 20: Petfood Forum closing panel
Petfood Forum 2027’s closing session will examine how the 2007 melamine crisis reshaped pet food safety, sourcing and regulation, and whether the industry is ready for the next crisis.
Food manufacturing laboratory with metal cans, grain samples, and testing equipment on bench overlooking factory floor
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