News & Newsletters: Page 2

Product Launches
Ollie launches fresh Holiday Feast recipe for dogs
The human-grade fresh dog food brand's seasonal recipe features turkey, sweet potatoes, cranberries and butternut squash formulated to meet AAFCO nutrient standards for all life stages.
Ollies Holiday Feast
Brand Insights
Minimize Footprint, Maximize Results with Intralox's Zero-Tangent Curved Conveyor Belt
Intralox
The Intralox Series 2100 ZERO TANGENT™ Radius Flat Top belt maintains product orientation through tight conveyor turns while maximizing space and safely handling delicate products and packages.
Minimize Footprint, Maximize Results with Intralox's Zero-Tangent Curved Conveyor Belt
Product Launches
Charlee Bear debuts freeze-dried Necessities Toppers for cats
Charlee Bear is entering the cat category with a new line of freeze-dried meal toppers designed to add functional nutrition to everyday meals.
Launching alongside Nuggets for Cats, the toppers are designed to reflect Charlee Bear’s commitment to bringing thoughtful, functional nutrition to feline families.
Product Launches
Rawz expands feline lineup with hydrating purées
The company's new cat pâtés use goat's milk and green mussels to support hydration, digestion and joint health.
The Hydrating Purées are made with real chicken or fish, goat's milk and green mussels.
Pet Food Marketing and Branding
Smalls launches largest brand campaign for cat category
The "Is Cat" campaign marks Smalls' largest marketing investment to date as the company expands retail distribution and consumer awareness in the feline category.
Smalls said its latest campaign is designed to connect with cat owners through culture and humor rather than traditional pet-category marketing approaches.
Pet Food Marketing and Branding
Cesar brand launches limited-edition Pink Pack wet food
The pet food maker has partnered with "Mean Girls" actress Lacey Chabert on a social media campaign and limited-edition packaging tied to the pop culture film.
Lacey Chabert and Cesar are giving everyday mealtime a nutritious, pink-packed glow-up because dogs should totally Just Eat Cesar every day of the week.
Product Launches
Purina's Beggin' launches three Halloween dog treats
Purina's Beggin' brand is rolling out three limited-edition, bacon-flavored dog treats for Halloween, including a bat-shaped treat sold exclusively at Target.
Beggin Ghoulish Ghosts
Mergers and Acquisitions
The Farmer's Dog completes acquisition of Woof
The Farmer's Dog has finalized its acquisition of pet wellness brand Woof, marking the human-grade dog food company's first acquisition.
Woof Farmers Dog
East Asia
Southeast Asia's table-scrap feeding down to 40% or less
Table scraps still linger in some Southeast Asian pet bowls, but commercial food is closing the gap fast as owners rethink what's safe, and convenient, to feed.
In Southeast Asia, affordable kibble lines are winning over working-class families, who increasingly see a shelf-stable bag as less wasteful and more convenient than cooking scraps.
News Hound
Electronic noses, longevity, ice cream: Petfood Industry New Quiz Sept. 11-17
Test your knowledge of this week’s pet food developments.
Chat Gpt Image Sep 17, 2026, 09 59 29 Am
Pet Food News
Mars names digital chief for pet nutrition
Varun Kakaria joins Mars Pet Nutrition North America as chief digital and information officer, bringing more than two decades of digital and technology leadership experience.
News Hound
27 cat stars, 3 cat food plot points in 130 years of cinema
Throughout the decades, sometimes the cat saves the day, while other times it causes the problem. In some films, the feline serves as an evil mastermind’s minion. In others, the cat is a valiant hero’s sidekick.
Tim Wall | DALL-E
Product Launches
Fera Pets launches longevity supplement for dogs
The soft chew supplement targets mitochondrial function, brain health and cellular resilience to support healthy aging in dogs.
Fera Pets Longevity Chews
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