News & Newsletters

Tractor Supply to close 75 Petsense pet stores

Retailer will shutter more than a third of its Petsense locations and take $71.7 million in charges as it redirects capital toward its core stores and pet services business.

Brand Insights

Helping you navigate the evolving pet supplements industry

Petfood Industry

Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.

Helping you navigate the evolving pet supplements industry

Tax incentives, personas, Latin America: Petfood Industry New Quiz July 17-23

Test your knowledge of the week's stories.

Chat Gpt Image Jul 24, 2026, 01 40 13 Pm

Pet Food Ingredients

FDA GRAS rule timeline pushed to December 2026

A newly released federal regulatory agenda shows the Food and Drug Administration's proposed rule on mandatory GRAS notifications has been delayed again and narrowed in scope, according to attorneys at Venable LLP.

Geralt Regulations Compliance Pixabay

Product Launches

AI marketing platform for pet brands to launch at SuperZoo

Tiny Bully Agency and Silverside AI have introduced PET AI, an AI marketing and commerce platform designed for pet brands, set to debut at SuperZoo 2026.

Pet Food Marketing and Branding

Pooch & Mutt expands, rebrands Purr & Meow cat range

The company is extending its "all breeds & needs" promise to cats with new recipes, formats and life-stage options.

The reformulated cat recipes include prebiotics, postbiotics, psyllium husk, apple and Mojave yucca.

BeneMeat welcomes Czech meat processors to facility

Company executives and Czech Meat Processors Association leaders toured BeneMeat's pilot facility and discussed regulatory and labeling issues facing cultivated meat.

BeneMeat welcomed representatives of the Czech Meat Processors Association (ČSZM) to showcase its pilot production facility.

Business Strategy

Pet food manufacturers get new factory tax break

New interim guidance outlines how manufacturers, including pet food and treat producers, can immediately deduct the full cost of new or upgraded production facilities.

The IRS has issued guidance to clarify how manufacturers, including pet food producers, can claim a 100% first-year deduction on qualifying factory construction and upgrades.

Business Strategy

Report: AI adoption in animal nutrition outpaces stalled-pilot narrative

A joint study from Datacor and Tech-Clarity finds pet food companies moving quickly to apply AI to recipe formulation and lab work, with most completed pilots delivering value within a year.

A new survey has found that AI adoption in the animal nutrition industry is moving faster than assumed, even as companies face real barriers to implementation.

Market Trends and Reports

Survey finds 95% of owners consider pets family members

New survey data from Lillie&Lee also shows more than 80% saying pet care gives their day purpose.

In a new survey from Lillie&Lee, 95% of respondents strongly agree their pet is a full member of the family.

Mars names North America regional president for Pet Nutrition

Christina Ruggiero named regional president of pet nutrition division, overseeing brands including Pedigree, Iams, Sheba, Cesar, Greenies, Temptations and Nutro.

Carnivore Meat Company names CFO

Sergey Agafonkin brings more than 20 years of finance leadership experience to the role.

Pet Food Marketing and Branding

Stella & Chewy's hosts inaugural MVP dog event

Frozen and freeze-dried raw pet food brand marked its first major West Coast activation with a baseball-themed watch party for dogs and their owners in Santa Monica, California.

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