Purina Pro Plan Veterinary has launched three new feline products including a urinary diet with calming support and two supplements for joint care and hairball management, designed to address cats' clinical needs while fitting into pet owners' daily routines.
- Pro Plan UR Urinary St/Ox + Calm Formula available November 23, combines urinary nutrition with stress-relief to help manage stress-related urinary conditions and dissolve struvite stones
- Joint Care Supplement contains omega-3 fatty acids and L-leucine to support mobility, comfort, and muscle maintenance in cats
- Hairball Care Supplement uses functional cellulose to eliminate hair from the digestive tract and support normal bowel function
- Products designed by Purina's veterinary nutritionists to provide practical solutions for everyday cat care
- All supplements are liquid formulations that can be incorporated into cats' current diet
Purina’s Pro Plan Veterinary brand is introducing three products for cats: a therapeutic diet and two supplements designed to support urinary health, mobility and hairball management.
“Nutritional science has advanced tremendously, and today’s solutions must account for more than just cats’ clinical needs. They also need to fit the realities of pet owners’ lives,” said Martha Cline, DVM, DACVIM, a veterinary nutritionist at Purina. “Whether supporting urinary health, mobility or managing hairballs, our goal is to develop targeted nutrition and supplements that helps veterinary teams make confident recommendations and gives cat owners practical solutions they can incorporate into everyday care.”
Nestlé Purina PetCare
The new products in the Pro Plan Veterinary feline portfolio include:
- Pro Plan Veterinary Diets UR Urinary St/Ox + Calm Feline Formula (available Nov. 23): The formula combines the brand’s existing UR urinary nutrition with support for calm behavior to help manage cats with stress-related urinary conditions. According to the company, it helps dissolve struvite stones and reduces the risk of struvite and calcium oxalate stone recurrence.
- Pro Plan Veterinary Supplements Joint Care (now available): The liquid supplement is formulated with omega-3 fatty acids to support joints, mobility and comfort, along with L-leucine to help maintain muscle.
- Pro Plan Veterinary Supplements Hairball Care (now available): The liquid supplement contains functional cellulose to help eliminate hair from the digestive tract, which helps minimize hairball formation, and to support normal bowel function and stool quality. It is intended for cats that may benefit from hairball support while remaining on their current diet.
The additions join the existing Pro Plan Veterinary feline portfolio, which includes therapeutic diets and supplements for hydration, digestive health, calm behavior and other aspects of cat care.
For more information, visit proplanvet.com.
