Product Launches: Page 2

Product Launches
Ollie launches fresh Holiday Feast recipe for dogs
The human-grade fresh dog food brand's seasonal recipe features turkey, sweet potatoes, cranberries and butternut squash formulated to meet AAFCO nutrient standards for all life stages.
Two women and two dogs enjoy a formal dinner together at a table with plated food and drinks against an orange curtain backdrop.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Product Launches
Charlee Bear debuts freeze-dried Necessities Toppers for cats
Charlee Bear is entering the cat category with a new line of freeze-dried meal toppers designed to add functional nutrition to everyday meals.
Three Charlee Bear Necessities pet supplement jars: Digestive, Dental, and Healthy Aging formulas with meal topper recipes
Product Launches
Rawz expands feline lineup with hydrating purées
The company's new cat pâtés use goat's milk and green mussels to support hydration, digestion and joint health.
RAWZ Hydrating Puree pet food cans in purple packaging with multiple flavor varieties displayed
Product Launches
Purina's Beggin' launches three Halloween dog treats
Purina's Beggin' brand is rolling out three limited-edition, bacon-flavored dog treats for Halloween, including a bat-shaped treat sold exclusively at Target.
Purina Beggin' Ghoulish Ghosts dog treats package with bacon flavor, limited edition Halloween design featuring cartoon dog character
Product Launches
Fera Pets launches longevity supplement for dogs
The soft chew supplement targets mitochondrial function, brain health and cellular resilience to support healthy aging in dogs.
Golden-colored dog sniffing Fera Pets Longevity supplement jar on wooden floor near window
Product Launches
Fancy Feast, DeSorbo launch limited-edition cat food line
The collection, curated by television personality Paige DeSorbo and her cat, Daphne, features three existing Fancy Feast recipes and is sold exclusively on Amazon.
Woman in pink outfit sitting with white cat on cream sofa, pet food products on wooden tray
Pet Food Marketing and Branding
Girl Scouts unveils first dog cookie via BARK
Patch Pals, developed with BARK, will be sold exclusively online for shipping during the 2027 Girl Scout Cookie season.
Woman smiling while holding small dog with pet treats displayed on floor in living room
Product Launches
Dr. Tim's Pet Food launches sprinkle-on dental supplement
The daily supplement is designed to be added to a dog's regular food to support gum health, fresher breath and help reduce plaque.
Product Launches
Purina Gourmet My Fresh Menu for cats launches in Europe
Purina Europe's new wet cat food range features single-serve pouches with a transparent window and homestyle-inspired, slow-cooked recipes.
Product Launches
Blue Buffalo debuts limited-edition football treats for dogs
Company introduces two new products for football season, giving dogs a way to join tailgates and watch parties.
Nudges dog treats product lineup displayed on green football surface with football and accessories
Packaging
SOMIC Packaging showcases machines, digital tools at PACK EXPO
SOMIC Packaging will feature its new 202 case packing platform along with digital diagnostic tools at PACK EXPO International 2026.
Red and black industrial automated processing machine with integrated work table and material handling system
Pet Food News
Purina opens applications for 2027 innovation prize
Early-stage pet care companies can apply through Oct. 6 for a chance at up to $50,000 in non-dilutive funding and mentorship from Purina and Active Capital.
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