Product Launches: Page 2

Pet Food News
Midwestern Pet Foods celebrates centennial, unveils new products
Company is showcasing an expanded product portfolio at SuperZoo 2026 in Las Vegas to mark 100 years in business.
Midwestern Pet Foods Logo
Product Launches
Austin and Kat expands mushroom supplement line for dogs
Whole-mushroom ingredients carry the brand’s sourcing-first approach beyond CBD.
The new products are made with organic, whole-mushroom ingredients sourced from a California-based company that cultivates and processes functional mushrooms domestically.
Product Launches
The Pets Table launches shelf-stable human-grade dog food
EasyFresh line offers fresh-food nutrition without refrigeration, freezing or thawing, the company said.
The Pets Table New Product 7 28 2026
Product Launches
AI marketing platform for pet brands to launch at SuperZoo
Tiny Bully Agency and Silverside AI have introduced PET AI, an AI marketing and commerce platform designed for pet brands, set to debut at SuperZoo 2026.
Product Launches
Natural Hounds launches raw food line
The fresh dog food franchise is expanding into the raw segment with in-house production and batch testing.
With the addition of raw food, Natural Hounds franchisees now offer six product lines: fresh cooked meals, raw food, treats and supplements, memberships, local delivery and sample packs.
Product Launches
Maev launches Nordic Fish dog food
New protein features whole cuts of certified sustainable haddock, cod and salmon sourced from Nordic waters.
+test 0314 Water Hero
Product Launches
Royal Canin launches fresh therapeutic diets for dogs
The company's first fresh, fully cooked therapeutic diet portfolio will be sold exclusively through veterinarians.
Royal Canin launches its first fresh therapeutic diet portfolio available exclusively through veterinarians.
Product Launches
Victor launches Hunter's Instinct line for cats
The three-recipe lineup targets kittens, adults and senior cats that spend time outdoors, with salmon-first formulas and protein levels up to 42%.
Victor New Line For Active Cats
Product Launches
Prefera Pet Food UK launches Bound liquid supplements
Bound's liquid pump supplements target dog and cat health needs as an alternative to tablets, powders and chews.
Prefera Petfood Bound
Product Launches
Pimlico Food Group launches RAWR raw cat food line in Australia
Pimlico Food Group has entered the commercial pet food market with a new raw cat food brand now available at Woolworths stores across Australia.
Developed with pet nutritionists and formulated to meet AAFCO standards for complete and balanced nutrition, RAWR said the line delivers species-appropriate food that mirrors a cat’s natural prey diet.
Product Launches
Pet Honesty launches lickable cat supplement line
The company's new Cat Squeezables line offers eight formulas targeting specific health needs in a lickable purée format.
Cat Squeezables (2)
Product Launches
Hill's launches refrigerated Science Diet protein dog rolls
The single-protein rolls, available at pet specialty retailers starting in July, mark Hill's entry into the fresh dog food category.
Hill’s Science Diet Single Protein Dog Food Roll
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